Salih Karadeniz
KIA, one of the world's largest automobile companies, has made a serious change in its logo in the past period. Kia, one of the companies under the roof of Hyundai, took a good step by changing its logo.
KIA, one of the world's largest automobile companies, has made a serious change in its logo in the past period. Kia, one of the companies under the roof of Hyundai, took a good step by changing its logo. The company's old logo really did not fit the dynamics of the age anymore. The company, which announced in recent months that it will develop 11 new electric models by 2025, started its transformation journey with a new logo, new slogan and new corporate identity.
According to the statement made, the brand's new logo represents its goal of becoming a leader in the transportation industry of the future. The design of the new company logo is based on three concepts: "symmetry", "rhythm" and "rising value". The symmetry in the logo reflects meeting customers' transportation needs in an environmentally responsible way. However, this future move is not fully understood. That's because most people read the new logo as "KN", not "KIA". In fact, it turns out that searches for "KN cars" on Google have increased dramatically because of this. The company's new vehicles, especially the electric models, are making a lot of noise with their ambitious designs, but almost no one can understand which company the vehicle belongs to. It seems really difficult for a person who is not really familiar with the process to understand that this logo says "KIA". Especially from a distance, it is not possible to identify the brand from the new logo.
The company also stated the following about the new logo: "The rhythm of the new logo embodies KIA's ever-changing spirit of renewal and creative energy, acting on customers' wishes. The rising value in the new logo, represented by a single connected line, symbolizes KIA's commitment to providing customers with an exciting experience at every touch point. Underlining that KIA's new logo represents the company's commitment to change and innovation, Ho Sung Song, President and CEO of Kia, explained the process in the following words: "The automotive industry is undergoing rapid transformation. KIA is proactively shaping and adapting to these changes. Our new logo represents our desire to provide innovative solutions that fit the needs of our customers as their transportation needs evolve, and to work with our employees to meet the challenges we face in this rapidly changing industry."
Let's see how KIA will correct this "KN" perception in the coming period.
You can download KIA's old and new logo in vector format from logowik.com