Salih Karadeniz
iXie, the gaming division of Indium Software, has unveiled its new brand identity, including a logo change, visual identity and a new website.
After more than a decade of experience testing different game genres and performing data analysis on over 450+ game titles and 1000+ gaming devices for over 100 major gaming companies, this announcement marks iXie's entry into the world of Game Design and Development as a service. iXie's newly introduced full-stack gaming services include Game Development, Art Production, Game Quality Assurance and Game Localization.
COO and Head of Gaming at Indium Software Ramesh Krishnamurthy said; "I am very pleased to announce iXie's entry into the games-as-a-service market with a holistic game design and development competency. Our services reflect our passion for games, deep gaming expertise and proven engineering strength,"
"The rebrand represents an evolved iXie both internally and externally, with a strategy hyper-focused on the global gaming industry and the rapidly evolving game development landscape. The new brand and website are a visual reflection of the real-world potential of our expanded capabilities, thus creating an unprecedented end-gamer user experience," said Mohan Raman, Senior Vice President of Marketing at Indium Software.
iXie Gaming's New logo and brand colors
The new logo is simple, smart and fun, a clear representation of the company, the people and the brand. Inspired by the core element of the 'X' in Indium's logo, the X in iXie represents our differentiated value proposition - the X factor - that we bring to customers with a cheeky game on the console button. The multitude of fresh colors hint at the diversity and richness that truly represents the gaming universe and the vast community of gamers.
"With our two core pillars of niche digital engineering capabilities in emerging technologies and extensive gaming services expertise, our medium to long-term strategic adjacency is moving towards new horizon capabilities around web3 and the metaverse with our entry into end-to-end gaming services. Accordingly, our new brand reflects who we are today and symbolizes our future." said Karthik Sridossan, Executive Vice President and Head of Strategy at Indium.