Jaguar Land Rover Unveils New JLR Corporate Identity

Jaguar Land Rover Unveils New JLR Corporate Identity

Jaguar Land Rover unveils new corporate identity as it evolves to JLR.

Jaguar Land Rover unveils new corporate identity as it evolves to JLR. New JLR identity embodies elegance, modernity and the company’s forward-thinking essence. As announced, Range Rover, Defender, Discovery and Jaguar brands to be amplified under House of Brands approach. Land Rover heritage mark to remain integral and will be visible on our vehicles, online platforms and retail sites. New JLR identity is next step in Reimagine strategy and reflects company’s modern luxury ambition.

Jaguar Land Rover has unveiled its new corporate identity today, as part of its move to a House of Brands organisation.  
 
The new brand identity aspires to remove ambiguity and bring to the fore the unique DNA of each of JLR’s brands - Range Rover, Defender, Discovery and Jaguar – as well as accelerate the delivery of the company’s vision to be Proud Creators of Modern Luxury.