Salih Karadeniz
The Twins' signage and uniforms in recent years featured a mismatched mix of logos and design elements from different eras. The franchise's new, cohesive system - created from a single design palette to provide a unifying look from start to finish.
The Minnesota Twins began the brand refresh process in early 2020; the resulting new design system is a celebration of the club’s legacy, powerfully and cohesively modernized through a crisp, vibrant and forward-thinking lens. The future of the Twins’ on-field aesthetic was set by Joe Pohlad and the organization’s senior leadership team, in extensive collaboration with internal and external stakeholders. The Twins’ vision was brought to life through the talent and eye of Minneapolis-raised and New York-based Matthew Wolff, a globally-renowned graphic designer and art director specializing in sports branding, logo and jersey design. Nike, the Official Uniform Supplier of MLB, New Era, the Official On-Field Cap of MLB and Stance, the Official On-Field Socks of MLB, are producing the on-field look of the Twins’ next chapter.
DESIGN SCHEME, EXCLUSIVE FONT AND COLORS
The Twins’ marks and uniforms of recent years featured an out-of-sync hodgepodge of logos and design elements from different eras. The franchise’s new and cohesive system – constructed from one design palette to bring a unifying look throughout – features both refined and new marks, highlighted by the beloved “TC” logo; a bold new “M and North Star” mark; a modernized “Twins” script recalling iconic elements of both the original club lettering and recent patterns; an arched, blocked “Minnesota” wordmark reminiscent of championship glory; and the market’s first-ever “Twin Cities” lettering.