The esports organization Heroic has changed its logo and branding.
The H shaped valkyrie helmet has been HEROIC`s logomark since 2019. Now it takes a new shape for 2023.
HEROIC struggled with their rectangular logo always being smaller and harder to read than our competitors. This problem has been solved by making the logo more square shaped, with shorter and sharper wings, and a more defined helmet with cleaner lines.
The helmet´s bright, white color represents the nobleness and purity of heroes, with the flaming red outline unifies the power of heart, heat and thunder.
The Valkyrie Helmet emblem symbolizes our organization’s Nordic heritage and stands as a reminder of the many battles we have faced on our journey. The helmet’s bright white color represents the nobleness of heroes and the flaming red outline unifies the power of heart, heat, and thunder.
Change of Heroic logo over the years
While red is still the main defining color of HEROIC. The expanded color palette will contribute to make HEROIC a more diverse and playful brand.
The new wordmark is designed to compliment the new logo, with a sharp cut in the H representing the wings.
The HEROIC wordmark is custom made to work in balance with the logo.The cut in the H hints at the sharp angles and the wings on the main logo. The HEROIC wordmark should primarily be used in red, white or black.