37th America's Cup Barcelona reveal AC37 new logo

37th America's Cup Barcelona reveal AC37 new logo

The Official Logo of the 37th America’s Cup was revealed in Barcelona at the Museu Maritim de Barcelona. Designed by Pràctica, a Barcelona and New York based design and identity studio, who were selected from a shortlist of three creative studios.

The America’s Cup symbol has been redrawn and synthesized so it can be reproduced in all sizes and media and is aligned with a bold ‘B’ typeface that directly represents Barcelona.

The primary colours are supported by a vibrant colour palette that speaks about Barcelona’s energy.

At the Museu Maritim de Barcelona, ACE Barcelona CEO Grant Dalton presented the logo to the large audience of stakeholders and local media that included speakers Jaume Collboni (Vice President Diputació Barcelona), Ada Colau (Mayor of Barcelona), Roger Torrent (Minister of Business & Labour - Generalitat Catalunya), Damia Calvet, (President Port de Barcelona), Maria Eugenia Gay (Government Delegate in Catalonia).

Dalton said, “We are really proud of the new logo and identity of the 37th America's Cup here in Barcelona. It is bold and refreshing and will no doubt be clearly recognisable and associated with the event by the people here in Barcelona, Catalunya, Spain and around the world. So we want to commend Pràctica for their design but also thank ADG-FAD who organised a very thorough design process.”

You can download the vector version of the new logo of the 37th America's Cup Barcelona designed by Pràctica from logowik.com