About ASICS Company and Logo history of ASICS Shoes

About ASICS Company and Logo history of ASICS Shoes

ASICS is a Japanese multinational corporation that produces footwear and sports equipment designed for a wide range of sports, including track and field, volleyball, and tennis

ASICS company was founded in 1949 by Kihachiro Onitsuka, who started the company by producing basketball shoes in his home. The company's name is an acronym that stands for "Anima Sana In Corpore Sano," which is Latin for "A Sound Mind in a Sound Body."

ASICS is known for its high-quality, performance-oriented products, which are designed to help athletes of all levels perform at their best. In addition to footwear, the company also produces a range of sports apparel and accessories, including socks, shorts, and shirts. ASICS has a strong presence in the global sports market and is a popular choice among professional and amateur athletes alike.

The company has a strong commitment to sustainability and social responsibility, and works to minimize its environmental impact through initiatives such as reducing water usage and reducing waste. ASICS is also actively involved in various charitable causes and sponsorships, including supporting athletes and promoting physical activity and healthy lifestyles.

ASICS is known for producing a wide range of high-quality sports footwear and equipment designed for a variety of different sports. Some of the company's most popular products include:

Running shoes: ASICS offers a range of running shoes for different types of runners, including neutral, stability, and motion control options. The company's shoes are designed to provide cushioning, support, and comfort to help runners perform at their best.

Tennis shoes: ASICS produces a range of tennis shoes for both men and women, with features such as lateral support, cushioning, and durability to help players perform their best on the court.

Training shoes: ASICS offers a range of training shoes designed for various types of workouts, including cross-training, weightlifting, and cardio. These shoes are designed to provide stability, support, and comfort during high-impact activities.

Apparel: ASICS also produces a range of sports apparel, including shirts, shorts, socks, and jackets. These products are designed to be comfortable, functional, and stylish, and are suitable for a variety of different sports and activities.

Accessories: ASICS also offers a range of sports accessories, including water bottles, backpacks, and hats. These products are designed to be functional and practical for athletes and fitness enthusiasts.
Overall, ASICS is known for producing high-quality, performance-oriented products that are designed to help athletes of all levels perform at their best.

ASICS logo history and ASICS logo evolution

The ASICS logo has undergone several evolutions since the company was founded in 1949.

The original ASICS logo, which was used from 1949 to the 1970s, featured the company's name in capital letters surrounded by a stylized, curved line. This logo was designed to reflect the company's commitment to promoting health and wellness through sports and physical activity.

In the 1980s, ASICS introduced a new logo that featured the company's name in a stylized, italicized font surrounded by a circle. This logo was designed to be more modern and streamlined, and was intended to reflect the company's focus on innovation and performance.

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In the 2000s, ASICS introduced a new logo that featured the company's name in a sleek, sans-serif font surrounded by a stylized, geometric shape. This logo was designed to be more contemporary and sophisticated, and was intended to reflect the company's commitment to producing high-quality, performance-oriented products.

Today, ASICS continues to use a variation of this logo, which features the company's name in a sleek, sans-serif font surrounded by a stylized, geometric shape. This logo is widely recognized and has become synonymous with the ASICS brand.

What font does the ASICS logo use?

The most important part of the ASICS symbol is the ASICS logo font. This font is exclusive to the sports company and is specially designed for the brand. The design features a small letter "A" at the beginning of the word, while the rest of the letters appear to be uppercase.

The letters in the ASICS logo are all essentially the same size

The use of the lowercase "A" may be to reflect a similar shape to the emblem on the left side of the ASICS brand mark. The font is bold, modern and friendly, with a style similar to Constellation Bold Italic or Regeneration Italic.

The ASICS logo features a blue color palette that aims to represent professionalism and reliability. The latest version of the ASICS logo color has become much darker than its previous design.

You can download the current and previous versions of the ASICS logo in vector or PNG format from logowik.com.