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Capterra is one of the most widely used online platforms for discovering, comparing, and reviewing business software. Launched in 1999 and acquired by Gartner in 2015, Capterra helps millions of users worldwide make smarter software choices with verified reviews, side-by-side comparisons, feature breakdowns, and market reports.
It covers thousands of software solutions across categories like project management, CRM, HR, ERP, marketing, and accounting. With its Shortlist ranking system, Capterra helps businesses identify top-performing software based on user satisfaction and popularity.
The Capterra logo features a modern, sans-serif typeface that is clean and easily readable. The typography is friendly and professional, balancing approachability with authority. The use of lowercase letters contributes to a more accessible and user-friendly image, fitting for a brand that caters to a broad audience from small business owners to IT professionals.
To the left of the wordmark is a stylized paper airplane or navigation arrow, composed of angular segments in blue, orange, and turquoise. This icon is dynamic and suggests guidance, direction, and forward momentum—a perfect representation of Capterra's role in helping users navigate the complex software landscape.
The use of overlapping planes also implies layers of information or comparison, which reflects the platform's data-rich structure for comparing different tools.
The primary colors in the Capterra brand include:
These colors work well across digital interfaces and maintain strong contrast, reinforcing brand visibility and user trust.
The Capterra Shortlist 2025 badge takes the form of a shield, a classic symbol of trust, recognition, and excellence. This shape lends credibility and prestige to the badge, making it a powerful visual asset for software vendors who earn it.
The shield features a ribbon overlay in vibrant orange and red, creating a bold, eye-catching centerpiece with the word "SHORTLIST" in uppercase black font. This layout mimics award badges or seals of approval, suggesting a curated and elite selection.
The typography hierarchy is effective, allowing for quick visual digestion—essential for badges used in web marketing or product landing pages.
The mix of bold and professional tones with vibrant accents reflects both reliability and innovation, key values in the software marketplace.
Being featured on the Capterra Shortlist is a strong trust signal. It is awarded to software solutions that rank highly based on:
Companies display this badge on their websites, app store listings, and marketing collateral to validate product quality and build trust with potential customers.
The Capterra Shortlist 2025 badge can be downloaded in high-quality formats from Logowik.com, including SVG, PDF, AI, and transparent PNG. These formats ensure that the badge remains sharp, scalable, and brand-consistent across all digital and print applications.
The Capterra logo and its 2025 Shortlist badge are excellent examples of thoughtful, effective branding. The combination of clean typography, strategic symbolism, and dynamic color choices makes them instantly recognizable and highly credible within the software industry. As a digital endorsement of quality, the Shortlist badge remains one of the most respected accolades in the SaaS marketplace.
