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Cazoo is a British online car retailer founded in 2018 by Alex Chesterman, a well-known entrepreneur also behind LoveFilm and Zoopla. Headquartered in London, Cazoo revolutionized the way people buy, sell, and finance used cars entirely online. The company offers a seamless e-commerce experience where customers can browse, purchase, and have vehicles delivered to their doorstep — all with a money-back guarantee. Cazoo quickly rose to prominence in the UK automotive industry, thanks to its tech-driven model and strong brand marketing.
Cazoo went public in 2021 through a SPAC deal on the NYSE, expanding its operations across Europe. The brand is positioned as a modern, digital-native solution to the traditionally offline used car market.
The original Cazoo logo was simple, with a friendly wordmark and a straightforward typeface. It emphasized accessibility and trust. The newly unveiled logo retains the essence of the original but adds a more distinctive and clever design that directly reinforces the company’s automotive identity.
This redesign reflects a more confident and creative brand tone as Cazoo evolves from a startup into a household name.
The most distinctive feature of the new Cazoo logo lies in its creative use of typography. The word “CAZOO” is written in all caps using a custom geometric sans-serif typeface that feels bold, friendly, and modern. What sets it apart is the clever transformation of the letter A into a car silhouette.
The “A” is stylized to resemble the front view of a compact car, with side mirrors protruding on each side. This not only ties the visual directly to the brand’s core product — cars — but also brings a playful and memorable personality to the logo. It transforms a standard text logo into a visual narrative.
This approach makes the logo highly recognizable, even without additional symbols or imagery.
The bright and energetic orange-red used in the logo conveys warmth, energy, and modernity. It stands out effectively in both digital and print media, and is emotionally appealing — suggesting movement, speed, and confidence. Orange also helps Cazoo differentiate itself from traditional car brands that typically use blue, black, or silver.
The use of a single solid color simplifies branding applications, helping the logo appear clean and impactful on various backgrounds.
This is a wordmark logo with an integrated symbol, where the iconographic element (the car shape) is embedded within a letter. This hybrid design approach enhances brand memorability while maintaining simplicity and flexibility across media.
Cazoo’s new logo effectively aligns with its brand philosophy: modern, convenient, and customer-friendly car buying. The car-shaped "A" instantly communicates what the company does, eliminating ambiguity and strengthening the brand’s connection with its market.
The design reflects a sense of fun and innovation — traits that appeal to digital-first consumers. At the same time, the bold and geometric typography instills a sense of reliability and structure, which is essential for a company handling high-value transactions.
Cazoo’s new logo is a clever evolution that combines creativity and clarity. By embedding a car shape directly into the typeface, it creates a visually strong and conceptually rich identity. It’s modern, simple, and scalable — perfect for digital applications and branding across diverse touchpoints.
This rebranding marks an important step as Cazoo continues to disrupt the used car market in the UK and beyond, positioning itself as a bold and user-centric brand in automotive e-commerce.
The updated Cazoo logo is available in vector formats including SVG, PDF, AI, and in transparent PNG on logowik.com, where it can be downloaded for free.
