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Clio is a leading legal technology company known for providing cloud-based software solutions tailored to legal professionals. Founded in 2008 by Jack Newton and Rian Gauvreau in Vancouver, Canada, Clio revolutionized the legal industry by offering an intuitive platform that streamlines legal practice management, client intake, billing, and case management. Today, it serves tens of thousands of law firms globally and has become a benchmark for innovation in legal tech.
Clio’s mission is to transform the legal experience for all, enabling lawyers to deliver better client service and operate more efficiently. The company has received numerous awards for innovation and workplace culture and has grown through continuous investment in technology and user experience.
The Clio logo has undergone subtle refinements over the years to match its rapid growth and maturing brand identity. Initially, Clio’s branding leaned heavily into traditional tech aesthetics, but as the company evolved, its logo was simplified and modernized to reflect trust, reliability, and user-centric design.
The current logo showcases a minimalist yet powerful identity. It retains Clio's core brand color – a bright, modern blue – and features a clean, geometric design paired with a custom sans-serif wordmark. The logo's evolution mirrors Clio's transformation from a startup into a global SaaS leader in the legal sector.
The Clio logo consists of two primary components: an icon and a wordmark.
The icon is a rounded square enclosing a checkmark, integrated into a circle. The checkmark emerges dynamically from the lower left and extends upward and to the right, crossing the bounds of the circular shape. This design symbolizes:
Trust and Reliability: The checkmark is universally recognized as a symbol of confirmation and success, key elements in legal outcomes.
Simplicity and Modernity: The rounded forms and geometric harmony reflect the intuitive and modern nature of Clio's software.
Cloud-Based Efficiency: The circular form around the checkmark gives a feeling of completeness and continuity, hinting at seamless, cloud-based service.
The “Clio” wordmark uses a clean, bold sans-serif typeface. The lowercase lettering conveys friendliness and accessibility, aligning with Clio's user-friendly software design. The font weight is well-balanced, maintaining professionalism without appearing too rigid.
The logo uses a single shade of vibrant blue. Blue is a popular color in tech and legal sectors due to its psychological association with trust, stability, and intelligence. Clio’s specific tone of blue feels both energetic and dependable, positioning it perfectly within the SaaS space.
The Clio logo is a combination mark, incorporating both a symbol and a wordmark. This type of logo allows for versatile usage across various media — the icon alone can be used for app icons and social media, while the full combination mark is effective for websites and printed material.
The Clio logo is available in vector and high-resolution formats for designers and branding use. You can download it for free in SVG, PDF, AI, and transparent PNG formats from logowik.com.
This logo represents a strong and trustworthy brand identity, carefully designed to resonate with legal professionals who value clarity, precision, and efficiency.
