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Close is a CRM (Customer Relationship Management) software company designed specifically for sales teams aiming to increase productivity, streamline workflows, and close more deals. Founded in 2013 by Steli Efti, Anthony Nemitz, and Thomas Schranz, Close was originally branded as Close.io and was part of the renowned startup accelerator Y Combinator. The platform is known for its seamless communication features, such as built-in calling, SMS, and email, all integrated into one centralized system.
Close focuses heavily on efficiency and automation for small to medium-sized sales teams, making it one of the most respected CRMs for startups and fast-scaling companies. The company eventually rebranded from Close.io to just Close, reflecting its maturation and broader market focus.
The current Close logo represents a significant evolution from its earlier identity. Initially, Close.io’s branding was minimalist and tech-forward, often emphasizing function over form. However, with the transition to Close.com, the company adopted a more refined, visually dynamic logo to match its growing market presence and mature product offering.
The latest logo introduces a vibrant, symbolic mark alongside a clean, modern wordmark. This change reflects the company’s emphasis on innovation, connection, and simplicity — key themes in sales and relationship management.
From a graphic design perspective, the Close logo is a combination mark consisting of a geometric symbol and a sans-serif wordmark. It communicates professionalism, clarity, and energy — ideal for a software brand in the competitive CRM space.
The abstract symbol to the left of the wordmark is composed of three interlocking ellipses in green, blue, and yellow. These elliptical loops intersect in a way that creates a sense of motion, unity, and collaboration. The design may be interpreted as a modern take on an atomic or orbital structure, symbolizing energy, synergy, and interconnectedness — core ideas in customer relationship management.
The wordmark "Close" is set in a rounded, modern sans-serif typeface that is approachable yet professional. Its smooth curvature contrasts nicely with the interlocking loops, balancing complexity with simplicity.
The color palette used in the logo is strategic and engaging:
Blue suggests trust, reliability, and communication.
Green conveys growth, balance, and success.
Yellow adds a sense of optimism, clarity, and energy.
These colors are frequently used in tech branding due to their psychological impact on conveying confidence and innovation. The use of primary tones also adds to the brand's visual memorability.
This logo is categorized as a combination logo, featuring both a symbol (abstract/geometric) and wordmark. The symbol is flexible enough to be used independently as a brand icon, especially in app icons or favicons, while the full version strengthens brand recognition.
The interwoven loops in the logo symbolize collaboration, integration, and continuity — all fundamental concepts in customer relationship management. The design supports the idea that Close unites different communication channels and data points into one powerful, connected sales tool.
The overall aesthetic is minimalistic yet energetic, clearly reflecting a modern SaaS company that prioritizes both usability and performance.
The Close logo is available for download in high-quality vector formats such as SVG, AI, and PDF, along with transparent PNG files. These formats can be accessed freely through design resource platforms like logowik.com, suitable for use in branding, marketing materials, or user interface mockups.
