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Coppel is one of Mexico's largest department store chains, recognized for offering a wide range of products from clothing and electronics to furniture and credit services. The company was founded in 1941 by Enrique Coppel Tamayo in Mazatlán, Sinaloa, Mexico. Over the decades, Coppel has grown into a retail giant with hundreds of stores throughout Mexico and Latin America. The brand is notable for its accessible credit system, which has made quality goods available to millions of customers.
Coppel's visual identity has evolved to reflect its position as a modern, customer-focused retailer. The previous logo was characterized by a blue and yellow color scheme and often featured a key icon, symbolizing access and opportunity—key values for a brand built around accessible credit.
The new logo is a significant departure from past designs, embracing minimalism and a fresh, contemporary aesthetic. This transformation mirrors the company's digital transformation and modernization, positioning Coppel as forward-thinking and relevant to new generations of customers.
The new Coppel logo features a highly simplified, modern approach. The visual consists of three yellow circles of varying sizes arranged in a line, paired with the word "Coppel" in a bold, geometric blue typeface.
The circles suggest growth, continuity, and progress, which aligns with the company's mission to empower customers and support their development through accessible financial solutions. The arrangement of the circles from large to small can also symbolize inclusivity, covering a broad spectrum of needs and customers.
The wordmark "Coppel" is rendered in a vibrant blue, utilizing a rounded, sans-serif font. The clean and open letterforms reflect trust, accessibility, and a friendly approach, essential qualities for a company deeply connected with everyday consumers.
The use of circles is both distinctive and approachable, avoiding complex symbolism in favor of universal shapes that evoke a sense of community and unity. The yellow circles create a feeling of optimism and energy, while blue communicates reliability, trust, and professionalism.
The blue and yellow color palette is not only visually appealing but also carries significant brand recognition, retaining continuity with previous versions of the Coppel brand.
Coppel's logo is a combination mark, utilizing abstract iconography (the circles) alongside a bold, clean wordmark. This allows for flexible application across digital, print, and retail environments, enhancing brand recognition at every touchpoint.
For those who need the Coppel logo for design or marketing purposes, it is available in vector formats such as SVG, PDF, AI, and transparent PNG for free download from logowik.com. These formats ensure optimal quality and flexibility for all kinds of projects.
