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Ding is a UK-based technology company that focuses on creating smart home products, primarily smart doorbells. Founded with the mission to make home technology simple, intuitive, and beautifully designed, Ding’s flagship product is a minimalist, Wi-Fi-enabled doorbell that allows users to talk to visitors from anywhere via their smartphone. The brand positions itself as a human-centered alternative in a space often dominated by cold, tech-heavy solutions.
Ding emphasizes elegant design, easy functionality, and emotional intelligence in home security — helping people stay connected to their homes in a thoughtful, unobtrusive way.
The previous Ding branding was clean but relatively understated. The newly unveiled logo represents a bold step forward — it’s more expressive, more memorable, and much more aligned with Ding’s user-friendly ethos.
This redesign aligns with the growing trend in tech branding where personality and warmth are prioritized over sterile professionalism. Ding wants to be seen not just as a device company, but as a trusted, approachable presence in the home.
The most striking feature of the new Ding logo is the illustrated character-like symbol placed to the left of the wordmark. This yellow shape resembles a simplified house with eyes, which gives it an anthropomorphic, mascot-like feel. The triangular roof and square base represent a home, while the two large eyes and a stylized orange “tongue” or “door chime” evoke personality and emotion.
This design communicates friendliness, approachability, and a touch of playfulness — all while maintaining a strong connection to the home and communication theme. It creates a memorable visual association and could easily evolve into a recognizable brand mascot.
The wordmark "Ding" is set in a bold, rounded sans-serif typeface. The font is custom or heavily modified, especially with the playful curvature of the "g", which mirrors the soft, welcoming tone of the brand. The use of all-lowercase characters would have made the brand even softer, but the decision to capitalize only the “D” keeps it slightly more formal, balancing approachability with credibility.
The typography is clean and modern, perfectly suited for digital interfaces and mobile apps, while still feeling distinctly human.
The color palette combines a warm yellow and vibrant orange with a strong black wordmark. The yellow symbolizes optimism, warmth, and friendliness — common emotional triggers associated with home. The orange accent adds energy and draws attention, potentially referencing alerts or chimes. Black provides a grounded, modern contrast and ensures legibility across media.
The combination is bold and eye-catching without being overwhelming — perfect for consumer tech.
This is a combination mark, incorporating a pictorial icon with a wordmark. The symbol can easily stand alone as an app icon, favicon, or in product branding, while the wordmark provides name recognition. This format offers high versatility across packaging, marketing, and digital environments.
Ding’s new logo is highly intentional in its use of visual storytelling. It reinforces Ding’s position as a design-led, emotionally aware tech brand. The illustrated icon brings character and charm, differentiating Ding from more utilitarian competitors in the smart home market.
The logo doesn't just look techy — it feels human. That’s key for a brand operating at the intersection of home, technology, and security. The visual identity says: “We’re smart, but also kind and easy to use.”
Ding’s rebranding with its new logo is a strong and strategically creative move. It captures the essence of the brand — friendly, functional, and emotionally intelligent — all in a compact visual system. From the house-like mascot to the playful type, every element is designed to enhance relatability and user trust.
The logo is scalable, flexible, and ready for multi-platform use, whether on a product box, mobile app, or web interface.
The new Ding logo is available for free download in vector formats such as SVG, PDF, AI, and transparent PNG on logowik.com.
