- Brands Logos
- Logo Templates
- Icons
- Vectors
- Font In Logos
- Blog
The Eurovision Song Contest is one of the longest-running and most-watched international television events in the world. It was established in 1956 by the European Broadcasting Union (EBU) as a way to bring European nations together through music and cultural exchange in the post-war era. Over the decades, Eurovision has grown from a modest song competition into a global phenomenon, attracting participants from over 40 countries including Australia and Israel.
Eurovision is not just a music competition; it has become a vibrant cultural movement that celebrates diversity, unity, and self-expression. With over 180 million viewers tuning in annually, the Eurovision brand has become a symbol of inclusivity, entertainment, and pan-European collaboration.
The new Eurovision Song Contest logo, as seen in the latest rebranding, maintains the core identity that fans recognize but introduces subtle refinements to stay modern and relevant. While past iterations have varied slightly over the years to reflect the changing aesthetics of host nations, the consistent elements—especially the heart symbol—remain iconic.
The heart replacing the "v" in "Eurovision" continues to be the central and most emotionally resonant part of the identity. In previous versions, the heart often contained a national flag representing the host country, but the latest version appears in a monochrome, minimalist design, possibly to allow flexible application across various themes.
The Eurovision Song Contest logo is a custom wordmark logo that integrates hand-drawn, playful typography with an emotional visual symbol. Here's a closer breakdown of its design elements:
Typography:
The font is rounded, fluid, and friendly—suggesting creativity, openness, and joy. The handwritten style gives the brand a human and personal touch, perfectly in line with a show that thrives on emotional performances and personal expression.
Color:
The new logo appears in black and white, reflecting a neutral base that allows each year’s branding (host country, theme, and stage design) to be layered on top without conflict. This minimalist version of the logo is more versatile, adaptable, and contemporary. The lack of vibrant colors in the logo itself is likely intentional to avoid limiting its application.
Heart Symbol:
Replacing the “v” in "Eurovision," the heart shape remains the most powerful brand icon. It stands for unity, love, and cross-border connection. Its simplicity in the current version reinforces timelessness and broad emotional appeal. The heart is also highly adaptable—perfect for inserting country flags or themed colors, making it an ever-evolving symbol of the contest's identity.
Design Type:
This is a hybrid logo combining both wordmark and symbol, with the heart functioning as a visual brand element. Despite the lack of a traditional emblem or icon, the logo is instantly recognizable due to its unique composition and brand legacy.
The Eurovision logo embodies more than just a music event—it symbolizes inclusivity, emotion, connection, and European cultural identity. The handwritten typography and the heart symbol blend together to create an accessible yet distinct brand that appeals to a wide and diverse audience.
The updated logo, by simplifying and modernizing the design, brings Eurovision into a new digital-first era while still honoring its legacy. It’s optimized for all formats—TV screens, mobile apps, posters, merchandise, and social media—which is essential for a brand with such broad international reach.
