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Fiverr is a global online marketplace that connects freelancers with clients in need of digital services such as graphic design, copywriting, programming, video editing, and more. The platform was founded in 2010 by Micha Kaufman and Shai Wininger in Tel Aviv, Israel. The name “Fiverr” originates from the platform’s original concept—offering services starting at $5 USD.
Today, Fiverr has evolved into a sophisticated freelance ecosystem with service tiers, business tools, and dedicated offerings for enterprises. It operates in over 160 countries and serves millions of users, making it one of the most prominent players in the gig economy.
Fiverr went public on the New York Stock Exchange in June 2019 under the ticker symbol FVRR, a significant milestone in its growth journey.
The Fiverr logo has undergone subtle refinements over the years but has largely retained its minimalist, type-based identity. The original logo featured all-lowercase letters in a bold green color, reinforcing the idea of accessibility, affordability, and digital simplicity.
In its current version, shown above, the logo has been updated with a cleaner, more mature look. The brand removed the circular background and simplified the font. The addition of the green dot at the end adds a distinctive, modern touch that doubles as a visual anchor.
The Fiverr logo is a wordmark, meaning it consists solely of stylized text. This approach keeps the brand straightforward and easily recognizable—ideal for a digital-first business. The addition of the green dot can also be seen as a minimalist icon element, enhancing memorability.
The custom typography is bold, rounded, and lowercase. Key features include:
A strong sans-serif font, conveying clarity, modernity, and professionalism.
Smooth, slightly softened edges that feel friendly and welcoming.
A consistent stroke width for a balanced and digital-friendly appearance.
The double "r" ligature at the end gives the wordmark a unique and ownable character. It subtly emphasizes the brand name’s rhythm and symmetry.
Fiverr uses a dark gray (#404145) for the wordmark and a vibrant green (#1DBF73) dot at the end.
The dark gray evokes trust, sophistication, and neutrality—making it suitable for both corporate and creative users.
The green dot adds a pop of energy and vitality, symbolizing action, go-ahead, and creativity. It also visually balances the logo’s layout and gives it a signature element.
The most iconic feature of the updated Fiverr logo is the green dot, which may seem simple but plays a crucial role:
It represents completion or activation, echoing the idea of “clicking” or starting a service.
Its round shape contrasts with the straight lines of the text, creating visual harmony.
It subtly suggests that Fiverr is always "on" and ready to connect people with creative talent.
The Fiverr logo is a textbook example of minimalist, functional brand design tailored for a digital-first marketplace. It avoids clutter, focuses on usability, and conveys the brand’s purpose in an elegant, modern way. The lowercase typography and rounded edges give it a friendly tone, while the green dot adds a signature touch of personality and energy.
As Fiverr continues to grow in the global freelance and business services market, its logo effectively communicates its values: accessibility, creativity, and innovation.
The Fiverr logo is available for free download in vector formats such as SVG, PDF, AI, and transparent PNG on logowik.com, making it ideal for digital and print applications.
