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Fresha is a leading global platform for beauty and wellness businesses, offering an all-in-one solution for appointment scheduling, point-of-sale (POS), marketing, and customer management. Originally launched as Shedul in 2015 by co-founders William Zeqiri and Nick Miller, the company rebranded to Fresha in 2020 as part of a broader vision to become the go-to marketplace for beauty and wellness services worldwide.
Headquartered in London, Fresha powers tens of thousands of salons, spas, and barbershops across 120+ countries, processing millions of bookings every month. What sets Fresha apart is its zero-subscription model—businesses pay only when customers book via the Fresha marketplace, making it a cost-effective choice for small and growing enterprises.
Fresha's visual identity has undergone a significant transformation in its journey from Shedul to the current brand. The rebrand introduced a minimalist, bold logo with a modern typographic approach, aligning with Fresha’s global ambitions and digital-first strategy.
The current logo reflects the brand's commitment to simplicity, accessibility, and innovation in the beauty and wellness tech space. It communicates clarity and freshness—exactly what the name suggests.
The Fresha logo is a pure wordmark, meaning it relies solely on text to convey the brand identity. Despite its simplicity, it features a custom typographic treatment that creates a strong and memorable presence.
Typeface: The font is a geometric sans-serif, modern and bold, with smooth, rounded edges that convey friendliness and approachability.
The lowercase style throughout the name gives it a contemporary, informal, and customer-friendly vibe—ideal for beauty and lifestyle platforms.
A unique visual twist is applied to the "f", which curves playfully and subtly mimics a comb or brush—an abstract nod to the brand's connection with beauty services.
The logo is rendered in solid black, a bold choice that emphasizes confidence, strength, and modernity. Black also ensures maximum versatility across digital and physical applications, while allowing flexibility for co-branding or background variations.
Black on white: Offers maximum contrast and readability.
Monochrome versatility: Ideal for app icons, social media, merchandise, and business signage.
Fresha’s wordmark is designed for instant recognition. In the increasingly crowded SaaS and wellness tech space, a clean, bold logo helps the brand stand out without visual clutter. The subtle uniqueness of the “f” helps reinforce branding even without any additional icons or graphics.
The Fresha logo succeeds in reflecting the platform’s core values:
Simplicity: The clean font aligns with the platform’s ease of use.
Modernity: A bold typeface represents cutting-edge, cloud-based tools.
Trust and Professionalism: The minimalistic style builds user confidence while keeping things approachable.
It balances between tech-savvy innovation and lifestyle service friendliness, making it suitable for both B2B and B2C audiences.
The Fresha logo can be freely downloaded from logowik.com in multiple high-quality formats, including SVG, PDF, AI, and transparent PNG. These formats are ideal for professional use across web, print, and mobile interfaces.
Fresha's logo design perfectly complements its global brand image—simple, modern, and professional. By focusing on clear typography and avoiding overly complex visuals, the logo becomes timeless and scalable. Whether it's used on a business storefront or in a mobile app, the Fresha logo communicates reliability, innovation, and a fresh approach to managing beauty and wellness services.
