Kleenex New 2024 Logo Vector Image Download

Kleenex New 2024 vector logo (SVG, Ai, EPS, PNG and PDF format) Free Download

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Kleenex: New 2024 Logo Analysis

Kleenex, a well-known brand under the ownership of Kimberly-Clark, has long been synonymous with facial tissues. First introduced in 1924, the brand has grown into a household name worldwide. Over the years, its logo has undergone several changes, reflecting shifts in design trends and consumer preferences.

Brand Background and History

Kleenex was originally developed as a disposable product for removing makeup, but it gained popularity during the late 1920s as a disposable handkerchief. Kimberly-Clark, the parent company, was founded in 1872 and has become a global leader in paper-based products. The Kleenex brand, in particular, revolutionized the tissue market by offering a convenient and hygienic solution.

The 2024 Logo Redesign

The new 2024 Kleenex logo marks a significant shift from its previous iterations, adopting a more modern and simplified design. The logo retains the iconic wordmark, but its typography has evolved to be cleaner and more refined, in line with contemporary design aesthetics. The font is slightly rounded, giving the logo a softer, approachable feel, which aligns with the product’s comfort-focused branding.

The logo you have provided is for Kleenex, a well-known brand of facial tissues. Let's break down both the design of the logo and a brief history of the Kleenex brand.

Kleenex Brand Overview

Kleenex is a global brand of paper-based products owned by Kimberly-Clark. It was introduced in 1924 and was initially marketed as a disposable cleansing tissue to remove makeup. Over time, the brand evolved, and Kleenex tissues became synonymous with disposable handkerchiefs. Today, "Kleenex" is often used generically to refer to tissues, although it remains a registered trademark.

History and Foundation:

• Founding: Kleenex was introduced by the Kimberly-Clark Corporation, which was founded in 1872 in Neenah, Wisconsin.
• Initial Purpose: Initially, Kleenex was designed as a product to help remove cold cream from women's faces, but it became more popular for nasal use during colds.
• Evolution: The use of Kleenex tissues shifted in the 1930s when the company began marketing it as a disposable handkerchief, which quickly caught on.

Logo Design Analysis

The current Kleenex logo, as shown in your image, has several distinctive elements:

1. Typography:

The script font used in the Kleenex logo is casual and humanistic, giving it a soft, approachable feel. This choice reflects the comfort and softness that people associate with the tissue product itself. The letters are connected in a fluid, handwritten style, symbolizing ease of use and the soft, flexible nature of the tissues.

2. Shape and Background:

The background of the logo features an abstract, wavy blue shape that resembles a cloud, crown or a soft cushion. This wave-like form emphasizes the softness of the Kleenex product, evoking feelings of comfort. The irregular, smooth-edged shape is friendly and non-threatening, complementing the brand's message of care and gentleness.

3. Color Scheme:

The blue and white color palette is consistent with the brand’s identity. Blue is often associated with trust, calm, and hygiene, which aligns with Kleenex's role as a comforting, sanitary product. The white lettering enhances clarity and contrasts well with the blue background, reinforcing the clean and pure associations of the product.

4. Type of Logo:

The Kleenex logo can be categorized as a wordmark logo, which focuses solely on the brand name in a distinct font. This type of logo is straightforward and effective for brand recognition, especially for a well-established brand like Kleenex. The handwritten style gives it a personal touch, distinguishing it from more formal, corporate wordmarks.

Evolution of the Logo

Over the years, Kleenex has maintained a relatively consistent logo design, emphasizing its handwritten style and soft appearance. While there have been some updates to modernize the typeface and background shapes, the brand has kept its visual identity closely tied to comfort and familiarity. This consistency has helped Kleenex remain a recognizable household name.

The Kleenex logo is a strong reflection of the brand's core values of softness, cleanliness, and trust. Its hand-drawn typography and calming blue color scheme reinforce its product message while maintaining a timeless and approachable design.

If you are interested in downloading the Kleenex logo in vector formats such as SVG, PDF, AI, or transparent PNG, it is available for free from logowik.com.