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Little Dish is a UK-based food company specializing in nutritious, ready-to-eat meals designed specifically for toddlers and young children. The company was founded in 2006 by Hillary Graves, a mother who saw the need for healthy, convenient meals made from 100% natural ingredients, without additives or preservatives. Little Dish has grown to become a trusted brand among parents, offering a range of fresh meals inspired by home cooking.
The mission of Little Dish is simple and clear: to make it easy for parents to give their children nutritious food they’ll enjoy. Over the years, the brand has received multiple awards for innovation, product quality, and its contribution to children’s nutrition.
The Little Dish logo has undergone minor refinements over the years, but the core elements have remained consistent. Earlier versions emphasized a more playful, hand-drawn style. In its current version, the logo has been modernized with cleaner lines and stronger color contrast, reflecting the brand’s maturity while still appealing to a family-oriented audience.
This rebranding move has helped Little Dish strengthen its visual identity and stand out on supermarket shelves, maintaining a balance between professionalism and warmth.
The Little Dish logo is a great example of a combination mark, integrating both text and illustrative elements in a cohesive and visually appealing manner. Here's a breakdown of the design elements:
The central element is a deep purple bowl, symbolizing nourishment and home-cooked meals. From this bowl, various colorful vegetables emerge – tomatoes, carrots, onions, and greens – instantly communicating freshness, health, and natural ingredients. The vegetables are rendered in a flat, illustrative style that feels friendly and non-corporate, appealing directly to parents and children alike.
The text “little dish” is embedded within the bowl, with “little” in lowercase above “dish.” The word “dish” is bold, rounded, and soft-edged, which enhances readability and reinforces a sense of safety and comfort. This typographic style mimics children's storybook fonts, which subconsciously aligns the brand with trust and familiarity.
The dominant purple color of the bowl conveys richness and creativity, while also offering strong contrast with the white font. The vegetables are brightly colored in natural hues—reds, oranges, greens—symbolizing vitality, energy, and health.
This palette is deliberately chosen to evoke positive emotions and encourage healthy eating habits in children by making the food look fun and appetizing.
The font used for “dish” is a rounded, child-friendly serif typeface, giving the logo a soft and approachable tone. The use of lowercase letters throughout (even in the word "little") reinforces the brand's gentle and nurturing personality. The slightly irregular shapes of the letters contribute to a hand-crafted, home-made feeling.
The slogan “Happy healthy mealtimes” is curved above the bowl in a friendly serif font that matches the tone of the logo. This phrase encapsulates the brand’s promise and adds to the sense of joy and wellbeing associated with its products.
The Little Dish logo is available in vector formats such as SVG, PDF, AI, as well as in transparent PNG format for free download from logowik.com. These file formats are ideal for designers and marketers looking to use the logo in various applications without compromising quality.
The Little Dish logo perfectly aligns with the brand’s mission to offer healthy, convenient meals for young children. Its thoughtful combination of vibrant illustration, approachable typography, and a nurturing color scheme all work harmoniously to communicate trust, care, and quality. This is a logo that resonates with its target audience—parents looking for nutritious solutions for their kids—while standing strong in a competitive market.
Whether you're a designer analyzing branding trends or a parent looking for a reliable food brand, Little Dish's identity offers a case study in how effective design can support a meaningful brand mission.
