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MaintainX is a modern CMMS (Computerized Maintenance Management System) and workflow management platform designed to help frontline teams streamline operations, track work orders, manage assets, and improve productivity—all in real time. Founded in 2018 by Chris Turlica, Binh Phan, and Nick Hauser, MaintainX is based in San Francisco, California, and has quickly become a leader in maintenance technology for industries like manufacturing, facilities management, hospitality, and logistics.
The platform supports everything from preventive maintenance and safety inspections to operational checklists, helping teams digitize manual processes and increase visibility across entire organizations. With a mobile-first approach and intuitive interface, MaintainX bridges the gap between the shop floor and executive dashboards.
MaintainX is a relatively young brand, and its visual identity has been clean and consistent from the beginning. The current logo is minimal, bold, and tech-forward, reflecting the company’s core values of efficiency, clarity, and scalability. The bold wordmark paired with a distinctive “X” mark aligns with the brand’s positioning as a modern solution for complex, industrial challenges.
The MaintainX logo is a combination mark, made up of a strong wordmark and a geometric symbol.
Wordmark: The name “Maintain” is written in a bold, black sans-serif font. The typography is clean, modern, and industrial, symbolizing durability and trust. It sets a professional tone suitable for enterprise-grade software.
Symbol (Split X): The standout feature of the logo is the stylized “X” at the end. This symbol is split into two parts:
Left half: A black arrowhead pointing right, suggesting movement, progress, and execution.
Right half: A bright blue triangle pointing left, creating contrast and visual balance while reinforcing a sense of interconnection and duality (digital + operational, planning + execution).
The abstract design makes the “X” a powerful, memorable brand element that can also be used independently as an icon or app mark.
Black (Wordmark & Left X): Symbolizes strength, reliability, and professionalism—key traits in the maintenance and industrial sectors.
Bright Blue (Right X): Conveys innovation, trust, and clarity. It adds visual energy and modernity to the logo, helping the brand feel fresh and forward-looking.
The two-tone design creates a sense of precision and order, qualities maintenance teams value highly.
The typeface is a bold, sans-serif with wide letter spacing and solid line weight. It communicates efficiency, seriousness, and dependability—making it ideal for a SaaS platform trusted by operational teams.
The balance between the strong type and the dynamic “X” gives the logo a versatile look that works in both technical and human-facing contexts.
The MaintainX logo visually represents the company’s mission to optimize and digitize maintenance and operations:
"Maintain": Emphasizes the brand’s primary function—maintenance.
"X": Suggests multiplication, interconnection, and the extension of capabilities.
Split design: Symbolizes the convergence of physical operations and digital workflows.
Together, the logo stands for precision, performance, and progress—three pillars of effective maintenance management.
MaintainX’s logo is highly adaptable across formats:
The “X” icon can be used standalone for mobile apps, social media, and internal systems.
The full logo works seamlessly across software interfaces, business cards, documentation, and promotional materials.
The clean, minimal style makes it perfect for both digital and print applications with high legibility at any size.
The MaintainX logo is available for free download on logowik.com in professional formats like SVG, PDF, AI, and transparent PNG. These files are ideal for use across websites, marketing assets, uniforms, and branded gear.
The MaintainX logo is a modern, functional identity that reflects the company’s role as a cutting-edge platform for maintenance and operations. Through its bold typography and dynamic “X” symbol, it communicates control, clarity, and forward movement. It’s a fitting emblem for a brand helping frontline teams and enterprises maintain excellence—efficiently, digitally, and intelligently.
