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Maritime Transport Ltd is one of the UK’s leading logistics and intermodal transport companies, specializing in container transport, distribution, warehousing, and freight forwarding. Founded in 2001, Maritime has rapidly grown into a major player in the transportation industry with a vast national network, modern fleet, and a commitment to efficiency and service quality.
The company plays a vital role in supporting supply chain infrastructure across the UK, offering integrated logistics solutions that connect ports, warehouses, and retail destinations. Maritime’s branding reflects its focus on power, reliability, and movement—key elements in the high-stakes world of freight and haulage.
The Maritime logo is designed to communicate energy, direction, and strength, all of which are essential traits in the logistics and transport sector. It functions as a wordmark and emblem hybrid, incorporating dynamic graphical elements with bold text.
The logo appears across a wide range of branding materials, including vehicle liveries (particularly its signature blue trucks and trailers), uniforms, marketing assets, and digital platforms.
The logo features the word “MARITIME” in bold, italicized uppercase typography, centered within an abstract oval shape. Above the text, a dynamic wave or swoosh-like element breaks into the top edge of the oval, reinforcing the idea of motion and fluidity.
The visual elements work together to create a cohesive brand that is instantly recognizable and symbolizes the speed and flow of goods across land and sea.
Oval shape: The encompassing oval represents continuity, global movement, and unity. It subtly echoes the shape of a globe or a route, reinforcing the idea of a connected logistics network.
Wave or swoosh graphic: This element evokes ocean waves, which ties directly into the word “Maritime” and the company’s origins in container and sea freight logistics. At the same time, its angular design implies speed and momentum, suitable for a company focused on fast, efficient transportation.
The separation of the oval into two tones symbolizes diversity in transport solutions—from intermodal rail to road freight.
The word "MARITIME" is rendered in bold, italicized sans-serif type, a choice that conveys:
Power and reliability through thick, blocky letterforms.
Forward momentum through the italic slant, giving a sense of movement.
Modernity through a clean, geometric aesthetic that suits the logistics industry.
The custom type choice enhances brand recall and gives the logo a strong, professional presence across large surfaces like lorry trailers and shipping containers.
The logo uses a dual-tone blue color scheme, with a deep navy blue and a lighter sky blue, both of which are strategically selected:
Navy blue: Signifies professionalism, trust, and authority. It reflects the brand’s dependability and leadership in the logistics space.
Sky blue: Represents energy, openness, and movement. It gives a fresh and modern contrast to the heavier navy tone.
Blue is also widely used in transportation and maritime industries due to its association with water, the sky, and stability.
The Maritime logo communicates the brand's core values effectively:
Movement: Seen in the dynamic italic type and flowing graphic.
Strength and structure: Conveyed through the bold lettering and enclosed design.
Professionalism: Achieved through a clean and corporate blue palette.
Industry alignment: Through the wave motif and “Maritime” brand name.
It’s a design that balances functionality with identity, ensuring it works at scale across different mediums—from digital to physical assets like trucks and warehouse signage.
The Maritime Transport logo is a well-crafted identity that aligns perfectly with the company’s sector and operations. Its design prioritizes clarity, memorability, and motion—essential for a logistics brand competing in a high-speed, high-visibility environment.
The logo’s strong typographic foundation and minimal yet impactful graphic styling make it instantly identifiable on motorways, ports, and terminals across the UK.
This logo can be downloaded in high-resolution vector formats such as SVG, PDF, AI, and transparent PNG for free from logowik.com for use in transport sector presentations, branding mockups, or design inspiration.
