The LBK Brand is a community initiative to promote a common values and advocacy for the city of Lubbock.
Its purpose is to connect our citizens, visitors and neighbors with local businesses and organizations in an
effort to define the character of our city and drive our community forward.
The Brand is dedicated to showcasing the diversity of our community while encouraging an “it takes us all”
mentality. Through a unified program, each effort to include the Made in LBK or LBK Brand strives to feature
the quality of Lubbock-based products and services to all.