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Mazda Motor Corporation is a renowned Japanese automotive manufacturer founded in 1920 in Hiroshima, Japan, by Jujiro Matsuda. Initially established as Toyo Cork Kogyo Co., Ltd., the company transitioned from manufacturing machine tools to producing vehicles. Its first car, the Mazda-Go, was introduced in 1931. The brand name "Mazda" is a combination of the founder’s surname and Ahura Mazda, the Persian god of wisdom, symbolizing the company’s pursuit of innovation and excellence.
Mazda is globally recognized for its unique engineering solutions, including the rotary engine, and for design philosophies like “KODO – Soul of Motion,” which emphasizes dynamic, flowing aesthetics and a deep connection between car and driver.
Mazda's logo has undergone several redesigns since its inception. Early versions were stylized script logos reflecting the trends of their respective eras. In 1991, Mazda introduced a diamond-shaped logo symbolizing wings in flight and rotary engine technology. This was replaced in 1997 by a more rounded, modern emblem that evolved into the current, well-known “flying M” design.
In 2025, Mazda revealed a new flattened version of its iconic logo, particularly for the European market, coinciding with the release of the new-generation Mazda CX-5. This change aligns with the contemporary trend toward minimalism and digital adaptability. The updated design preserves the symbolic winged "M" within an oval but removes gradients and 3D effects for a sleek, flat appearance more suitable for digital platforms and print media.
Mazda's logo is a masterclass in modern automotive branding. It consists of a stylized "M" that resembles a pair of wings, contained within an oval. This shape symbolizes flight, agility, and a forward-looking vision. The wings reflect Mazda’s constant pursuit of excellence, motion, and a deep commitment to engineering innovation.
The typeface used beneath the emblem is clean, geometric, and sans-serif, suggesting precision and modernity. The overall composition communicates harmony, movement, and trustworthiness.
The new flat design enhances scalability and legibility across various media — from car grilles and print ads to mobile screens and web icons. Its minimalist aesthetic also resonates with younger, design-savvy consumers.
While the logo is commonly displayed in black or chrome, its flattened variant is often rendered in black for versatility and contrast. Black represents elegance, strength, and simplicity — all values Mazda aspires to uphold. The oval enclosing the "M" conveys unity and continuity, essential qualities for a brand with a century-long legacy.
Mazda’s latest logo, including the flattened version debuted with the new CX-5, is available for free download on logowik.com. Users can access the logo in high-resolution, vector-based formats such as SVG, PDF, and AI, as well as in transparent PNG format for digital or professional design use.
Mazda’s updated flattened logo is a refined evolution of a brand that values tradition, innovation, and modern design. By embracing minimalism while preserving the core visual identity, Mazda successfully reinforces its presence in an increasingly digital world. This redesign is more than aesthetic — it reflects Mazda’s strategic vision and ongoing transformation in both design and technology.
