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Norwegian Air Shuttle ASA, commonly referred to as "Norwegian," is a Norwegian low-cost airline and Norway's largest airline. It was founded in 1993 and began operating as a low-cost carrier in 2002. The company was established by Bjørn Kjos, who also served as its CEO for many years and played a vital role in transforming Norwegian into a major player in European aviation.
With its headquarters in Fornebu, Norway, Norwegian quickly grew to become one of the largest low-cost airlines in Europe, known for its competitive prices, modern fleet, and extensive route network. Over the years, Norwegian has become synonymous with innovation and affordable air travel, offering both domestic and international flights.
Norwegian’s visual identity has evolved significantly throughout its history. Earlier versions of the logo featured more traditional and formal designs, often accompanied by additional text or Norwegian flags. However, the current logo represents a major step forward in minimalism, clarity, and modern branding.
The latest Norwegian logo reflects the brand’s dynamic approach and contemporary market positioning. It simplifies the overall design while keeping the brand name front and center, making it more recognizable and versatile across digital and print platforms.
The Norwegian logo consists of the brand name in bold lowercase sans-serif typography followed by a stylized airplane icon. The use of lowercase letters conveys a sense of approachability and friendliness, making the airline feel more accessible to travelers. The typography is geometric and modern, with smooth curves that reinforce the feeling of ease and fluidity.
The addition of the airplane icon at the end is both symbolic and functional. It reinforces the airline’s core business — aviation — while also providing visual balance to the wordmark. The airplane’s upward angle suggests progress, movement, and ambition.
The logo uses a vivid red color, which is a strong, attention-grabbing choice. Red evokes emotions of excitement, passion, and energy — fitting for a brand that emphasizes travel and exploration. It also stands out effectively in a competitive airline market where many companies rely on blues and greys.
Red is also a national color of Norway, subtly nodding to the airline’s heritage without overwhelming the modern aesthetic.
This is a combination mark — it integrates both a wordmark and a pictorial element (the airplane). This type of logo offers flexibility in branding: the company can use just the wordmark or just the icon in different contexts while maintaining brand recognition.
The airplane shape is simple and modern, yet unmistakable. It adds a sense of motion and direction, which pairs well with the brand’s focus on dynamic growth and travel. Its clean execution helps maintain the overall minimalist aesthetic.
The overall logo design is clean, modern, and visually impactful, allowing it to work well in digital formats, signage, uniforms, and advertising materials.
The Norwegian Air logo is available for free download in vector formats such as SVG, AI, PDF, and transparent PNG from logowik.com. These formats are ideal for use in various digital and print media, maintaining clarity and quality at any scale.
