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Nosto is a global leader in eCommerce personalization and experience optimization. Founded in 2011, the company provides AI-powered solutions that enable online retailers to deliver highly personalized shopping experiences across websites, mobile apps, emails, and paid media. Nosto’s platform helps brands drive revenue, customer loyalty, and engagement by automating product recommendations, content personalization, A/B testing, and more.
Headquartered in Helsinki, Finland, Nosto serves thousands of retail brands worldwide, including names like Gymshark, Dermalogica, and Volcom. Its mission is to create authentic, personalized customer experiences that drive meaningful growth.
The current Nosto logo is a modern redesign that aligns with the company’s position as a cutting-edge SaaS provider in the retail technology space. Although the company’s earlier branding used a more conservative visual approach, the current identity embraces a minimalist and expressive design language, optimized for digital contexts.
There is no widely known history of multiple logo redesigns, suggesting that the company has maintained consistency while making subtle evolutionary updates to keep pace with tech and design trends.
The Nosto logo is a combination mark, made up of a wordmark ("nosto") and a standalone abstract icon. This gives the brand flexibility across multiple platforms—from web applications to social media, mobile apps, and advertising materials.
The key symbol in the Nosto logo is a pink geometric shape positioned to the right of the wordmark. This shape is a rounded triangular pointer, stylized to resemble both a forward arrow and a tab. It conveys ideas of:
Action and direction
Focus and targeting
User interaction, as commonly seen in digital UX
Its simplicity and asymmetry make it recognizable and unique, functioning as a standalone emblem for the brand.
The word “nosto” is rendered in a modern, rounded sans-serif typeface. The bold, all-lowercase letters convey a sense of approachability, modernity, and friendliness. The letterforms are clean and consistent, with a slightly playful feel, balancing well with the structured icon.
This choice of typography enhances readability while also aligning with tech-brand aesthetics that favor clarity and digital-first use cases.
The Nosto logo uses a striking and limited color scheme:
Black: Used for the logotype, representing clarity, strength, and professionalism
Bright pink: Used for the symbol, injecting vibrancy, creativity, and emotional warmth
This high-contrast pairing not only grabs attention but also gives the brand a distinctive and memorable visual footprint in the competitive martech landscape.
Nosto’s logo successfully reflects its identity as a tech-savvy, design-forward personalization platform. The key characteristics of its visual identity include:
Digital-native design: Flat, scalable, and responsive across devices
Human-centric approach: Soft typography and energetic color suggest accessibility
Conversion-driven ethos: The pointer icon subtly refers to action, personalization, and user journeys
This logo is particularly well-suited for tech-driven environments where clean UI, fast recognition, and brand cohesion are essential.
The Nosto logo is available for free download on Logowik.com in multiple professional formats including SVG, PDF, AI, and transparent PNG, making it ideal for use in digital design, presentations, and brand documentation.
