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Optimizely is a software platform that provides companies with tools to optimize their websites and mobile applications through experimentation and personalization. The platform uses data-driven insights to help businesses improve customer experiences and increase engagement.
Optimizely offers a range of products, including its flagship experimentation and personalization platform, which enables businesses to create and test multiple versions of their website or app to see which version performs better. The platform provides a range of tools, including A/B testing, multivariate testing, and personalization features that allow businesses to deliver customized experiences to their customers based on their behavior, preferences, and demographics.
In addition to its core experimentation and personalization platform, Optimizely also offers products and solutions for product development, analytics, and customer insights. The company has a global customer base and serves a range of industries, including e-commerce, travel, finance, and media.
Optimizely was founded in 2010 and is headquartered in San Francisco, California. It has received several awards for its innovative approach to experimentation and personalization, and has been recognized as one of the fastest-growing software companies in the United States.
