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Ready2order is an Austria-based fintech company that provides intuitive point-of-sale (POS) systems and financial solutions for small and medium-sized businesses. Founded in 2015 by Markus Falk, the company emerged with the vision to simplify daily business operations by offering an all-in-one platform for sales, inventory, and customer management. With rapid growth across German-speaking markets, ready2order has become a major digital player in the modern POS ecosystem.
The brand positions itself as a reliable, scalable, and easy-to-use software provider tailored specifically for retailers, hospitality venues, and service businesses looking to digitize their sales processes.
ready2order’s logo has remained consistent with its core identity: clean, modern, and tech-forward. The current logo represents a mature evolution from earlier, simpler designs. While older versions leaned more towards minimalistic wordmarks, the current branding includes a distinct logomark, reflecting the brand's maturity and growing recognition.
There is no drastic visual rebranding in its history; instead, ready2order has opted for subtle refinements that keep pace with digital design trends, such as smoother font rendering, improved scalability, and better integration of iconography with typography.
The ready2order logo is a combination mark, consisting of a symbol (logomark) and a wordmark. This type of logo is ideal for digital-first businesses, as it offers flexible usage across platforms while reinforcing brand recall.
The logomark consists of two interlocking circles or ovals, which are slightly asymmetrical and smoothly curved. These shapes convey a sense of connectivity, partnership, and continuity—values that align well with ready2order’s mission to unify business operations under a single platform. The interlocking forms can be interpreted as representing the connection between merchant and customer, or between hardware and software.
The closed, flowing lines symbolize seamless processes, integration, and reliability—key elements in point-of-sale systems.
The typeface is modern and sans-serif, contributing to a clean and digital aesthetic. The unique styling of the “2” in the name adds a subtle layer of brand personality. The slightly slanted “2” helps it stand out, reinforcing the idea of agility and innovation.
The overall font choice is readable, balanced, and professional, making it suitable for both web and print use. The lowercase lettering adds a friendly and accessible tone, which is vital for a company working with small businesses.
The primary colors used in the logo are:
Turquoise Blue (#00A3DA): This fresh and dynamic color is commonly associated with clarity, trust, and technology. It reflects innovation, reliability, and ease of use—core attributes of ready2order’s product offering.
Dark Slate (#0B1F2C): A near-black shade used in the text provides a strong contrast and adds professionalism and legibility.
This dual-color scheme effectively balances modernity with trustworthiness. The blue captures attention, while the dark gray anchors the brand in professionalism.
The ready2order logo is highly versatile. The logomark can be used independently as an app icon or favicon, while the full logo works well across websites, software interfaces, and promotional materials. The clear, vector-friendly design ensures scalability without loss of quality.
For businesses, designers, or marketers looking to use the ready2order logo in presentations, reports, or articles, the logo is available in vector formats such as SVG, AI, and PDF, as well as transparent PNG for versatile use. These formats can be downloaded for free from logowik.com, ensuring ease of access for professional use.
The ready2order logo is a thoughtful representation of a modern fintech company. With a clean combination of symbol and text, harmonious colors, and subtle symbolism, the logo effectively communicates the brand’s core values—efficiency, connectivity, and innovation. Its simplicity and balance make it timeless, while the custom elements in the typography add uniqueness that enhances brand recall.
This logo stands as an excellent example of minimalist yet strategic branding in the SaaS and POS industry.
