Remax Logo

Remax logo vector 2025 (SVG, Ai, EPS, PNG and PDF format) Free Download

RE/MAX is one of the world’s largest real estate franchise networks, founded in 1973 by Dave and Gail Liniger in Denver, Colorado. The company revolutionized the real estate industry with its agent-centric business model, allowing real estate professionals to retain a higher commission split while benefiting from the brand’s strong marketing presence. Today, RE/MAX operates in over 110 countries with thousands of independently owned and operated offices.

RE/MAX Logo Evolution

The RE/MAX brand is best known for its signature hot air balloon logo, which was introduced in 1978 as a symbol of the company’s high-flying success. Over the years, the logo has undergone subtle refinements to maintain a modern and professional look while preserving its brand recognition.

In 2017, RE/MAX updated its logo for the first time in over 40 years. The redesign featured a cleaner, more contemporary typeface while maintaining the iconic red, white, and blue colors. The hot air balloon was also modernized, adopting a simplified and more digital-friendly appearance.

In 2025, RE/MAX introduced a new branding update, as reported by Real Estate News. This latest iteration maintains the core elements of the RE/MAX identity but further refines its design for a more dynamic and digital-friendly presence.

Logo Design Analysis

Logo Type and Structure

The RE/MAX logo consists of two main elements:

• Wordmark: The bold, uppercase "RE/MAX" typography is simple yet powerful, using a strong sans-serif font to convey professionalism and reliability.
• Symbol: The hot air balloon, a distinctive brand asset, has been stylized into a location pin shape in recent versions, reinforcing the brand’s association with real estate and property location.

Color Palette

RE/MAX's color scheme consists of:

• Red: Represents passion, energy, and confidence.
• White: Signifies transparency, trust, and simplicity.
• Blue: Reflects professionalism, stability, and reliability.

These colors not only create a visually appealing contrast but also align with the American patriotic theme, reinforcing the brand’s strong presence in the U.S. market.

Typography

The RE/MAX wordmark uses a custom sans-serif font that is bold and highly legible. The use of a slash ("/") in the name adds a unique and recognizable element that differentiates it from competitors.

Symbolism and Brand Message

The hot air balloon has long been associated with the idea of "rising above the crowd," a key marketing message for RE/MAX. The newer logo iterations retain this symbolism while adapting to modern digital trends. The transformation of the balloon into a location pin further emphasizes the company’s focus on real estate.

The RE/MAX logo successfully balances tradition with modernity, ensuring strong brand recognition while evolving with design trends. The latest refinements make the brand even more adaptable for digital and mobile platforms, reinforcing its dominance in the real estate industry.

For those interested, the RE/MAX logo is available for free download in vector formats such as SVG, PDF, AI, and transparent PNG from Logowik.com.