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Emarsys is a leading omnichannel customer engagement platform that enables brands to deliver personalized marketing experiences at scale. Founded in 2000 in Vienna, Austria, Emarsys specializes in helping marketers create, orchestrate, and optimize personalized campaigns across email, web, mobile, and other channels using automation and AI.
In 2020, Emarsys was acquired by SAP, one of the world’s largest enterprise software companies headquartered in Germany. As a result, Emarsys became an integral part of the SAP Customer Experience (CX) suite, which is designed to help businesses better understand and engage their customers.
The Emarsys logo has undergone several transformations since its inception. Before its acquisition by SAP, the Emarsys logo featured a standalone design with a colorful symbol representing connectivity and digital transformation. Post-acquisition, the logo was redesigned to align with SAP’s brand architecture, reflecting its new corporate identity.
The current logo features the iconic SAP blue triangle along with the Emarsys wordmark, symbolizing both the heritage and strength of the SAP brand and the innovative digital engagement capabilities of Emarsys.
The SAP Emarsys logo is a hybrid design that combines SAP’s well-established visual identity with the Emarsys name in a clean, professional typeface. It effectively communicates the merger of two strong entities and represents their unified goal of driving customer engagement through enterprise-level innovation.
The word “Emarsys” is rendered in a bold, sans-serif typeface, characterized by clarity, professionalism, and modernism. The font is clean and highly legible, designed to instill confidence and technological sophistication.
The choice of a dark blue color for the Emarsys wordmark complements the lighter gradient blue of the SAP triangle, maintaining harmony while differentiating the two components.
The SAP logo is globally recognized and consists of white uppercase letters “SAP” enclosed within a blue triangle that points to the right. This triangle shape conveys progression, dynamism, and forward-thinking, all of which align with the goals of a modern, cloud-based marketing solution like Emarsys.
The SAP triangle is used as a prefix to the Emarsys wordmark, reinforcing the brand hierarchy and making it clear that Emarsys operates under SAP’s technological and strategic umbrella.
The color palette includes two tones of blue, a color often associated with trust, intelligence, and stability. The gradient in the SAP triangle—from deep to light blue—adds a modern, digital touch, while the solid blue of “Emarsys” offers a grounded contrast.
Blue is also a dominant color in technology and B2B branding, reinforcing the company’s focus on enterprise-grade solutions.
This logo is a combination mark, blending a logomark (SAP triangle) with a wordmark (Emarsys). The combination balances brand recognition (through the SAP symbol) with clear identification of the product/service line (Emarsys).
The SAP Emarsys logo reflects the brand’s core positioning: innovative, enterprise-grade marketing technology with global reliability. The clean and corporate-friendly aesthetic ensures versatility across platforms, including digital interfaces, software dashboards, marketing collateral, and presentations.
By incorporating the SAP mark, the Emarsys logo benefits from SAP’s strong reputation, trust, and global reach—key assets for enterprise clients making long-term technology investments.
The SAP Emarsys logo is available for free download in multiple vector and raster formats, including SVG, AI, PDF, and transparent PNG via logowik.com. These formats are ideal for a variety of uses, such as web design, print media, and UI development.
The SAP Emarsys logo is a strategic visual representation of innovation backed by enterprise strength. It successfully merges the forward-thinking, customer-centric mission of Emarsys with SAP’s legacy of reliability and technological excellence. The logo’s clean design, balanced typography, and effective use of brand color make it a standout in the B2B SaaS landscape. This branding choice positions SAP Emarsys as a go-to platform for brands aiming to scale personalized marketing through intelligent automation and data-driven engagement.
