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Shiji Group is a global provider of technology solutions for the hospitality, food service, retail, and entertainment industries. Founded in 1998 in China, Shiji began as a hotel IT solutions company and has since evolved into a multinational technology powerhouse, offering a broad portfolio of products that include property management systems (PMS), point-of-sale (POS) systems, payment platforms, guest experience tools, and enterprise data management solutions.
Today, Shiji serves more than 91,000 hotels, 200,000 restaurants, and 600,000 retail outlets globally. The company has grown through strategic partnerships and acquisitions, including investments in companies such as Infrasys, Concept, ReviewPro, MyCheck, SnapShot, and IcePortal, further enhancing its reach and product capabilities.
The Shiji logo has undergone several design updates over the years, each iteration signaling the company’s shift from a regional software provider to a global tech innovator. The current logo is a modern and abstract representation that highlights the brand’s international outlook and digital-first philosophy.
The Shiji logo uses a custom sans-serif typeface with unique curves and geometric shapes. The most visually striking element is the bold and thick letterforms, which create a sense of stability and confidence. The "S" is particularly stylized, with soft curves that balance the otherwise rigid and vertical structure of the other letters.
The brand name is written in all lowercase, which gives a modern, approachable, and technology-driven feel, contrasting with traditional uppercase corporate logos that can feel rigid or outdated.
One of the most distinctive design features of the logo is the series of circular dots above the "i" characters. There are six dots in total, increasing in size towards the center and then decreasing again—visually suggesting a ripple effect or digital signal transmission. This not only represents connectivity and data flow but also creates a visual rhythm, reinforcing Shiji’s role in unifying systems across the hospitality ecosystem.
These dots could also be interpreted as people or nodes in a network, symbolizing Shiji's emphasis on collaboration, integration, and digital interaction.
Deep Blue (#2301d4 approx.): The primary color used in the logo signifies trust, technology, innovation, and intelligence. Blue is commonly used in tech and enterprise branding for its professional and calming associations.
The monochromatic scheme ensures high contrast and strong visual impact across both digital and print environments.
This is a wordmark logo with abstract symbolic enhancements. The typographic treatment and dot system blend to form a hybrid between pure wordmark and symbolic logo, allowing for strong brand recognition with or without accompanying graphics.
The Shiji logo effectively communicates the company’s global digital focus, technological depth, and commitment to seamless integration across the hospitality and retail sectors. The design is clean, scalable, and versatile—ideal for software interfaces, corporate branding, and global marketing campaigns.
Shiji’s branding emphasizes a unified, platform-based ecosystem, and the logo reflects that vision through its interconnected elements and bold clarity.
The Shiji logo can be downloaded for free in high-quality, scalable formats such as SVG, PDF, AI, and transparent PNG from logowik.com. These formats are ideal for use in both digital platforms and high-resolution print materials.
The Shiji logo is a thoughtful and strategic visual identity that reflects the company’s transformation into a leading global technology brand. With its sleek typography, rhythmic dot elements, and intelligent use of color, the logo speaks to innovation, connectivity, and enterprise-level reliability. It's a strong example of how modern design can represent digital ecosystems while maintaining clarity and professionalism in a highly competitive tech landscape.
