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SimplyBook.me is a comprehensive online booking system tailored for service-based businesses across a wide range of industries including wellness, beauty, education, healthcare, fitness, and professional services. The company was founded in 2008 and is headquartered in Cyprus, with additional offices across Europe.
The platform empowers businesses with tools for online scheduling, client management, payment processing, promotions, and website creation. It’s highly customizable, offering numerous integrations, APIs, and plugins for platforms like WordPress, Instagram, and Google.
SimplyBook.me is known for its global accessibility, supporting multiple languages and currencies, and serving clients in over 200 countries. Its versatility makes it a popular choice for small businesses and large enterprises alike.
The current logo reflects the platform’s commitment to simplicity, modernity, and efficiency. While earlier versions of the logo leaned on traditional SaaS aesthetics, the most recent rebrand has introduced a more vibrant, tech-friendly look—aligned with contemporary design trends and user expectations.
The clean typography, bold color palette, and visual checkmark in the symbol reinforce the company’s key promises: ease of use, reliability, and smart automation.
The SimplyBook.me logo is a combination mark featuring both a symbolic icon and a text-based wordmark.
Checkmark "S" Symbol: The stylized "S" at the beginning of the logo is cleverly designed with a diagonal checkmark that forms part of the letter. This design subtly communicates task completion, efficiency, and confirmation—core aspects of booking and scheduling systems. It’s also instantly recognizable as a standalone brand icon.
Wordmark: The text “SimplyBook.me” is presented in a clean, bold sans-serif font. The consistent thickness and rounded geometry lend the typeface a friendly, tech-savvy look that appeals to modern users.
Domain Extension (.me): Unlike many logos, the domain (.me) is part of the brand identity. It’s highlighted in a darker shade, emphasizing its unique digital presence and reinforcing that SimplyBook.me is a web-first solution.
The logo uses a two-tone color palette:
Sky Blue (#00BFFF): Represents innovation, trust, and digital clarity. This bright blue is often used in tech to convey openness and ease of use.
Dark Gray/Slate (#1F2F3D approx.): Used for ".me", this darker contrast adds a sense of professionalism, stability, and authority—balancing the playful blue with business seriousness.
This color combination ensures visibility, legibility, and emotional engagement across digital platforms.
The typography is modern, rounded, and sans-serif, enhancing readability and approachability. The capital “B” in the middle creates a subtle visual rhythm, separating “Simply” and “Book” while preserving unity.
The dot before “me” acts as both a domain indicator and a visual cue, drawing attention to the platform’s digital-first nature.
The SimplyBook.me logo works exceptionally well as a responsive brand mark:
The "S" icon with the checkmark is ideal for app icons, favicons, and social avatars.
The full logo is clean enough to appear on websites, business cards, email signatures, and software interfaces.
The color contrast ensures strong visibility on both light and dark backgrounds.
The design is scalable, versatile, and optimized for mobile and web, reflecting the brand’s SaaS roots.
The SimplyBook.me logo is available for free download on logowik.com in professional formats such as SVG, PDF, AI, and transparent PNG, suitable for all types of digital and print applications.
The SimplyBook.me logo is a modern, functional, and smartly designed representation of a powerful online booking system. Through its checkmark-infused symbol, bold typography, and bright, welcoming colors, the logo conveys trust, efficiency, and digital simplicity—perfectly aligning with the brand’s core values and its global presence in the online scheduling industry.
