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SmartSites is a U.S.-based full-service digital marketing agency founded in 2011 by brothers Alex and Michael Melen. Headquartered in Paramus, New Jersey, the company specializes in website design, pay-per-click (PPC) advertising, search engine optimization (SEO), and email marketing. Since its inception, SmartSites has grown rapidly, establishing a reputation for innovation, performance-driven strategies, and high-quality client service.
The agency has worked with a wide range of industries, including automotive, healthcare, retail, and law, delivering measurable results through tailored marketing campaigns. Over the years, SmartSites has received numerous accolades, including being named to the Inc. 5000 list of fastest-growing private companies in America multiple times.
SmartSites has maintained a relatively consistent brand identity since its founding, reflecting its stability and commitment to professionalism. While there are no major overhauls recorded in its logo history, refinements have been made to keep the branding modern and relevant. The current logo effectively combines innovation and intelligence, aligning with the company’s focus on “smart” marketing solutions.
The SmartSites logo is a combination mark, featuring both wordmark and pictorial elements. This type of logo is especially effective for brand recognition and flexibility across digital platforms.
The word “smartsites” is split visually into two segments: “smart” in black and “sites” in yellow. This subtle division reinforces the dual focus on intelligence (“smart”) and digital presence (“sites”). The color contrast ensures strong readability and visual hierarchy.
Black conveys authority, professionalism, and reliability.
Yellow evokes creativity, optimism, and innovation — qualities vital to a digital agency.
The font is a rounded sans-serif, which feels modern, friendly, and highly legible. This choice supports a professional yet approachable brand image.
The most distinctive element of the logo is the lightbulb icon, cleverly replacing the "o" in "smart". Inside the bulb is a stylized brain, directly linking the concept of bright ideas with intelligence and strategy. This visual metaphor is effective and memorable.
The lightbulb symbolizes creativity, innovation, and ideas.
The brain implies smart, data-driven strategies — aligning with the agency’s core competencies.
The bulb’s base is rendered with simple, dynamic lines, suggesting movement and energy.
This icon is powerful as a standalone emblem, useful for favicon, social media avatars, or app icons.
The SmartSites logo achieves a harmonious balance between creativity and professionalism. It uses minimal elements to convey complex brand attributes like intelligence, innovation, and trustworthiness. The visual flow is smooth, leading the viewer naturally from left to right, guided by color and form.
The SmartSites logo can be downloaded for free in vector formats including SVG, PDF, AI, and as a transparent PNG via logowik.com. These formats ensure scalability and flexibility for various digital and print uses.
This logo is a great example of thoughtful branding. It communicates the company's mission and values in a single glance while maintaining a versatile, modern look that performs well across multiple platforms.
