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Spidergap is a performance-focused SaaS company specializing in 360-degree feedback software for employee development. Founded in 2010 by Alexis Kingsbury and Dominic Monkhouse, the platform empowers organizations to collect structured feedback from managers, peers, and team members, with the ultimate goal of helping individuals grow professionally.
Spidergap serves a wide range of clients—from SMEs to Fortune 500 companies—by offering intuitive feedback tools that drive employee engagement and organizational improvement. The company is known for its user-centric design, customizable feedback templates, and a robust analytics dashboard that simplifies data interpretation.
Spidergap's logo has remained relatively consistent in terms of core identity, reinforcing brand recognition in the HR tech space. However, it has been subtly modernized to reflect the brand’s evolution toward a sleeker, more professional aesthetic. The current logo exhibits a balance between personality and trust—crucial qualities for a feedback platform.
The logo leans into geometric abstraction, pairing modern iconography with clear, legible typography. These updates align with broader tech industry trends favoring minimalist, scalable, and flat design principles suitable for both web and mobile applications.
The symbol on the left side of the logo is an abstract, irregular pentagon enclosing a bold, stylized “S” shape. This design carries multiple symbolic meanings:
Pentagon Shape: The asymmetrical form resembles a shield or badge, suggesting protection, structure, and credibility—key elements when dealing with personal and professional feedback.
S Letterform: The angular “S” embedded in the icon is highly stylized and dynamic, evoking energy, movement, and change—ideal metaphors for growth and development.
Abstract Form: The slightly chaotic, off-kilter shape also nods to transformation, a subtle cue that the feedback process can be constructive yet disruptive, which leads to improvement.
The wordmark uses a bold, rounded sans-serif font, giving the brand a friendly and accessible personality. The consistent stroke width adds clarity and confidence. The use of lowercase letters makes the brand feel modern, approachable, and human-centered—attributes aligned with HR and employee engagement.
The primary color is a medium-to-dark blue, which communicates trust, reliability, and professionalism. Blue is often used in SaaS and corporate platforms because it resonates with business audiences while still feeling calm and inviting. The chosen shade strikes a balance between vibrancy and seriousness, suitable for both casual and enterprise settings.
The Spidergap logo is a combination mark, featuring both a symbol and a wordmark. This versatile structure allows the brand to use the icon independently for favicons, social media, and app interfaces while maintaining brand recognition when the full logo is used on websites and reports.
The Spidergap logo is available in various formats suitable for both digital and print use. You can download the logo for free in SVG, AI, PDF, and transparent PNG formats from logowik.com.
Spidergap’s logo perfectly encapsulates the brand's mission: enabling structured yet humanized employee development. Through thoughtful symbolism and clean design, the logo reflects transformation, trust, and modernity—making it a standout in the HR tech landscape.
