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Squirro is a Swiss-based enterprise software company specializing in augmented intelligence and contextual insights powered by artificial intelligence (AI) and machine learning (ML). Founded in 2012, Squirro empowers organizations to unlock the true value of their data by combining structured and unstructured data to generate actionable insights. The company was co-founded by Dorian Selz, who also serves as CEO, and is headquartered in Zurich, Switzerland, with offices across Europe and the United States.
Squirro's platform is widely used in sectors such as banking, insurance, manufacturing, and government to improve decision-making, customer experience, and operational efficiency. Its solutions include customer insights, service insights, risk intelligence, and more, all built upon a powerful AI-driven insights engine.
The Squirro logo is a visually appealing and clever representation of the brand, designed to evoke both the company's name and its core functionality—gathering and analyzing data intelligently.
The standout feature of the logo is the bright red-orange squirrel icon, situated to the left of the brand name. The squirrel is a powerful metaphor: it represents intelligence, curiosity, agility, and the ability to gather and store information efficiently—all qualities that align closely with what Squirro provides to its users.
The squirrel is stylized with sleek, curved lines and a modern, minimal silhouette, creating a friendly yet tech-savvy aesthetic. Its tail is boldly defined, giving it a sense of movement and alertness, while the negative space in its body forms a subtle "S" shape—possibly a hidden reference to "Squirro."
This animal symbol humanizes the brand, making it more approachable while reinforcing its data-gathering and smart analysis themes.
The primary color used in the logo is a vibrant orange-red, evoking energy, innovation, and approachability. This choice of color helps the brand stand out in the tech space, which is often dominated by blues and greys. It suggests a proactive, intelligent approach to data analytics.
The wordmark is in a deep black, offering excellent contrast and ensuring readability and professionalism. The combination of the playful orange icon with a strong black font strikes a perfect balance between creativity and trust.
The typography is a clean, modern sans-serif font that complements the logo’s contemporary aesthetic. Rounded corners and a slightly playful design align with the friendly tone set by the squirrel icon. The typeface communicates clarity and modernity without losing a sense of reliability.
Of note is the unique design of the "q", which subtly mimics the curve of a squirrel’s tail, tying the visual identity together cleverly.
This is a combination mark, consisting of a logomark (the squirrel) and a logotype ("squirro"). This format provides flexibility in branding; the squirrel symbol can be used alone in app icons, social media, or favicon contexts, while the full logo can be used in professional and corporate settings for maximum brand recognition.
Since its founding in 2012, Squirro has remained consistent with the squirrel as its central visual identity. However, the current version is more refined, modernized, and minimal than earlier iterations. The simplified curves and bolder lines reflect the company's evolution into a mature, enterprise-focused brand while keeping its innovative roots intact.
Squirro’s logo is a masterclass in symbolic branding and visual storytelling. The stylized squirrel captures the brand's essence—smart, agile, and data-driven—while the vibrant color and modern typography help distinguish it in a competitive market. It manages to convey professionalism without losing its creative spark, which is exactly what the brand aims to achieve through its AI-powered solutions.
The Squirro logo is available for free download in vector formats like SVG, AI, PDF, and transparent PNG from Logowik.com, making it ideal for both digital and print media use.
