TAG Heuer New Logo

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TAG Heuer is a Swiss luxury watchmaker that was founded in 1860 by Edouard Heuer. The company is known for its high-end sports watches and chronographs, and has been associated with motorsports since the early 20th century. TAG Heuer has a long history of innovation, and was one of the first watchmakers to incorporate automatic chronographs into its watches.

Over the years, TAG Heuer has been associated with many famous names in sports, including Formula One drivers Ayrton Senna and Lewis Hamilton, as well as tennis player Maria Sharapova. The company has also been involved in a variety of sporting events, including the Olympics and the America's Cup.

TAG Heuer's watches are known for their precision, reliability, and high-quality craftsmanship. The company produces a wide range of watches, from classic dress watches to rugged sports watches. Some of its most popular models include the Carrera, Monaco, and Aquaracer lines.

In recent years, TAG Heuer has also started to embrace new technologies, and has introduced a range of smartwatches that combine traditional watchmaking with modern technology.

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