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TikTok Shop is a feature within the TikTok app that allows users to browse and purchase products directly from their favorite TikTok creators. It is a new way for creators to monetize their content and for brands to reach new audiences.
The TikTok Shop feature was launched in late 2021 in the United States, and it is expected to roll out globally in the near future. To access the TikTok Shop, users can navigate to the shop tab on a creator's profile or tap on a shopping link in a video. The shop tab displays all of the products available for purchase from that creator, including items featured in their videos.
Creators can add products to their TikTok Shop by linking their shop to an existing online store or by creating a new store within TikTok. Brands can also partner with creators to feature their products in videos and in the TikTok Shop.
Users can purchase products within the TikTok app using a variety of payment methods, including credit cards, debit cards, and PayPal. TikTok also offers buyer protection to ensure that users receive the products they ordered.
Overall, TikTok Shop is a new and innovative way for creators and brands to connect with their audiences and monetize their content. It provides users with a seamless shopping experience within the TikTok app and opens up new opportunities for e-commerce on social media platforms.
