TOP (The Output Platform), available at top.co, is a technology-driven company focused on building tools and solutions for the future of decentralized digital media. TOP positions itself at the intersection of Web3, content creation, and blockchain technology, with a strong emphasis on empowering creators and fostering transparency in digital ecosystems.
Founded by entrepreneur and blockchain advocate Trevor McFedries (co-creator of Lil Miquela and co-founder of Brud), TOP has emerged as a forward-thinking player aiming to redefine how media is created, distributed, and monetized. The company seeks to provide infrastructure that enables equitable participation for both creators and communities within the decentralized internet.
TOP’s visual identity is sleek, futuristic, and minimal—reflecting the company’s ambitions in Web3 and innovation. While the brand is relatively new and does not have a long history of logo redesigns, its current logo has been carefully constructed to convey movement, collaboration, and digital transformation.
The TOP logo combines a logomark and wordmark in a clean, modern layout. The logomark appears to be an abstract triangular shape with curved edges enclosed within an ellipse, subtly pointing to movement and flow—an apt metaphor for the evolving nature of digital content and decentralization. The typography is bold, geometric, and sans-serif, reinforcing a sense of trust and tech-forward confidence.
The logo uses a stark monochrome palette—pure black on white. This color choice is deliberate, giving the brand a professional and futuristic aesthetic. Black evokes sophistication, strength, and clarity, aligning with TOP’s goal of building transparent yet powerful tools for creators.
The central shape in the logomark resembles a “play” button enclosed in a dynamic loop, which could symbolize content distribution, streaming, or perpetual media circulation. This echoes TOP’s mission to support creators by powering continuous content output and interaction.
The triangle-within-an-oval motif also visually hints at intersectionality—bringing different parts of Web3, creators, and infrastructure together. The curved lines add a human-centered softness to the otherwise tech-heavy look, balancing approachability with innovation.
TOP’s logo stands as a strong representation of a next-gen media platform. Its abstract, geometric approach sets it apart from traditional tech branding while still signaling professionalism and forward thinking. The visual identity communicates both motion and modularity, resonating well with the decentralized principles behind the platform.
For designers and brand strategists, the TOP logo serves as a modern case study in how minimalism, symbolism, and bold typography can converge to create a powerful tech brand.
The logo can be downloaded in vector formats such as SVG, PDF, AI, and also as a transparent PNG for free from logowik.com.