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UNIQODE, formerly known as Beaconstac, is a technology company specializing in QR code solutions for businesses of all sizes. The company was founded in 2012 and is headquartered in New York, with additional presence in Bangalore, India. It provides enterprise-grade QR code tools that allow organizations to create dynamic, trackable, and secure QR codes. UNIQODE supports a wide range of use cases, including marketing, contactless experiences, and digital business cards.
The company underwent a rebranding in 2023, changing its name from Beaconstac to UNIQODE to better reflect its unique approach to creating customizable and secure QR code experiences. This rebranding aimed to move the brand identity toward a more modern, tech-forward positioning.
The UNIQODE logo combines a wordmark and a symbolic icon, which makes it a combination logo. This structure is often chosen by companies that want to emphasize both brand name recognition and visual symbolism.
The icon on the left side of the logo resembles a symmetrical, floral or geometric pattern. On closer inspection, it can be interpreted as four stylized "Q" letters arranged in a circular symmetry. This is a clever visual reference to the brand's core product — QR codes — while also reinforcing the unique character of the letter "Q" in the brand name.
The typography used in "UNIQODE" is modern and sans-serif, suggesting clarity, innovation, and professionalism. Notably, the letter "Q" in the wordmark features a unique design where its tail overlaps slightly with the "O", adding a sense of fluidity and interconnection. This custom typographic touch subtly reinforces the brand’s identity and its focus on connectivity through technology.
The logo is rendered in black and white, a color choice that conveys sophistication, timelessness, and neutrality. This minimalist color palette is ideal for a tech company that wants to appear clean, reliable, and adaptable across a wide variety of use cases and industries.
The symbol evokes balance, precision, and structure — all qualities that align with the brand’s mission to create reliable, scalable QR code platforms. The symmetrical pattern also gives a hint of complexity and intelligence, which ties back to the software’s high-tech nature and enterprise focus.
There is an aesthetic harmony between the icon and the text, giving the logo a cohesive and high-end feel. It works well both on digital interfaces and in print formats, retaining clarity even at smaller sizes — an essential trait for modern brand identities.
Originally operating under the name Beaconstac, the brand used a more straightforward, signal-based logo to reflect its early mission related to beacon technology. However, as the company evolved and shifted its core offerings to dynamic QR code solutions, the need for a more refined and scalable identity emerged.
The transformation to UNIQODE marked not only a new name but also a visual overhaul. The new logo represents a shift from hardware-oriented branding to a software-centric, sleek digital presence. This move aligns the visual identity with the new strategic direction of the company.
The UNIQODE logo is available for free download in vector formats such as SVG, PDF, AI, as well as in transparent PNG format on logowik.com. These formats ensure that designers and partners can use the logo in both digital and print media without quality loss.
This modern and well-thought-out rebranding by UNIQODE positions it as a leading force in QR code technology. The logo reflects innovation, connectivity, and a distinct identity in the competitive tech landscape.
