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UpKeep is a leading Computerized Maintenance Management System (CMMS) designed to streamline asset management, maintenance workflows, and operations for technicians and facility managers. Founded in 2014 by Ryan Chan, UpKeep is headquartered in Los Angeles, California. The platform empowers maintenance teams across industries like manufacturing, utilities, facility management, and logistics to manage work orders, track assets, and improve operational efficiency—all from a mobile-friendly, cloud-based interface.
UpKeep is especially known for its intuitive mobile app, real-time collaboration features, and powerful analytics, making it a go-to solution for companies looking to digitize and modernize maintenance processes.
The UpKeep logo has evolved to reflect the company’s transition from a startup to a well-established SaaS leader in the maintenance tech space. The current logo embraces a friendly, human-first identity, representing not just industrial efficiency but also care, support, and reliability—a key differentiator in a traditionally rigid and tool-focused industry.
The blend of technical and emotional design elements shows UpKeep’s commitment to bringing heart to maintenance.
The UpKeep logo is a combination mark featuring both a symbol and a logotype, creating a well-rounded brand identity that communicates function and emotion.
Symbol (Gear + Heart): The logo’s icon is a red gear with a heart at the center. This clever combination of shapes symbolizes:
Maintenance and operations (gear)
Care and support (heart)
The gear represents the core of the product—operational systems—while the heart shows that UpKeep is built with people in mind, offering more than just cold tech.
Wordmark: The word “UpKeep” is presented in a clean, bold sans-serif typeface, with a capital "U" and "K" to break the word naturally and enhance readability. The font feels modern, accessible, and strong—perfect for industrial users.
The logo uses a striking contrast between bright red and deep navy:
Red (Gear and Heart): Emotionally resonant and energetic, red here signifies urgency, action, and care. It brings life to the brand and makes it visually distinctive.
Navy Blue (Text): Associated with trust, reliability, and professionalism, this color balances the emotional red with grounded stability, reinforcing UpKeep's enterprise-grade reliability.
The red/blue combination also bridges industrial toughness with empathetic UX design, making it both functional and human-centered.
The font is a rounded sans-serif typeface, chosen for its clarity, strength, and friendliness. The mix of lowercase and camel case ("UpKeep") creates a smooth visual flow and makes the brand name easy to read and remember.
It communicates a no-nonsense approach to maintenance while staying welcoming and accessible for users of all technical levels.
The UpKeep logo effectively symbolizes the brand’s mission and values:
Empathy + Efficiency: The gear (mechanics) combined with the heart (people-first) represents a rare balance of operational precision and user compassion.
Innovation + Accessibility: With its clean lines and mobile-friendly identity, the logo hints at a modern, tech-driven solution.
Simplicity + Power: The straightforward design matches the platform’s goal—to make maintenance management easier and more effective.
This logo is highly versatile and adaptable:
The gear/heart icon can be used independently as a recognizable app icon or favicon.
The full combination mark is suitable for websites, print materials, uniforms, and enterprise dashboards.
The bold, flat-color design ensures readability and impact across light and dark backgrounds, in both large and small scales.
The UpKeep logo is available for free download on logowik.com in multiple formats such as SVG, PDF, AI, and transparent PNG—ideal for professional use in digital, print, and merchandise design.
The UpKeep logo is a perfect example of form meeting function. With its unique blend of industrial symbolism and emotional intelligence, it sets the brand apart in the field of maintenance software. The gear and heart icon encapsulates UpKeep’s promise: efficient maintenance with a human touch. Clean, memorable, and meaningful, this logo reflects the platform’s innovative, user-first approach to managing assets and operations.
