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Uscreen is a leading all-in-one video monetization platform that enables creators, educators, fitness professionals, and businesses to launch their own subscription-based streaming services. Founded in 2015 by PJ Taei, Uscreen is headquartered in Washington, D.C. The platform allows users to distribute, monetize, and manage on-demand or live video content without the need for third-party platforms like YouTube or Vimeo.
Uscreen serves a global community of video entrepreneurs by offering robust tools such as customizable video websites, OTT apps (like Roku, Apple TV, and Android TV), and advanced marketing and analytics features. The platform is especially popular among niche content creators and brands aiming to build direct relationships with their audiences.
Uscreen's visual identity has evolved alongside its growth in the digital video landscape. The current logo is a modern redesign that communicates simplicity, clarity, and playability — essential traits for a platform centered around video content and streaming.
This iteration replaces older, more literal interpretations (like screen icons) with a cleaner, more symbolic approach. The inclusion of a play button within the logo subtly reinforces the brand's core service — video streaming — in an elegant and user-friendly manner.
The Uscreen logo is a combination mark, though it leans primarily toward a wordmark with an embedded symbolic element. The blue play button nestled between the “U” and “s” acts as a visual cue for the nature of the brand — signaling video, engagement, and action.
The logo employs a rounded, geometric sans-serif typeface that feels modern, approachable, and highly digital. Each letterform has smooth curves, balanced spacing, and consistent stroke weight, which reflects Uscreen’s mission to offer an intuitive, frictionless user experience.
The use of lowercase characters communicates accessibility and friendliness, suggesting that the platform is designed for creators at all levels — not just large enterprises.
The logo utilizes a sleek black for the text, paired with a vibrant blue for the play icon. Black communicates professionalism, stability, and sophistication, while the blue play button adds a pop of energy, signifying innovation, trust, and creativity. The blue tone chosen is vivid but not overwhelming, aligning well with digital branding trends and remaining visually accessible across screen types.
The layout is horizontal, optimized for responsive digital use across websites, app interfaces, and OTT platforms. The blue triangle-shaped play button replaces the usual white space between “U” and “s,” serving both a functional and aesthetic purpose. This element is instantly recognizable and symbolic of media, video, and interaction, making it a smart integration.
The simplicity of the design ensures that it scales well across multiple devices and resolutions — a must for a brand heavily involved in cross-platform video distribution.
Uscreen’s logo captures the brand’s essence with clarity: it is tech-savvy, creator-focused, and media-driven. The minimalistic design is intentionally user-first, mirroring the platform's mission to empower creators to own and monetize their content. The play button gives the logo movement and meaning, while the clean typography projects modernity and scalability.
This visual identity places Uscreen in the same professional league as industry leaders but sets it apart by maintaining a community-focused, creator-empowering tone.
The Uscreen logo is available for free download in vector formats such as SVG, PDF, AI, and also as a transparent PNG on logowik.com. These formats are ideal for use in digital media, branding collateral, and high-resolution print materials.
