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Wakeo is a France-based SaaS company revolutionizing the world of supply chain visibility through predictive analytics. Founded in 2016 by Julien Cote, Thomas Larrieu, and Nicolas Derouault, Wakeo provides real-time tracking solutions for multimodal shipments—air, sea, and road. Its platform leverages machine learning and data aggregation to provide predictive ETAs, delay alerts, and actionable insights, helping enterprises optimize logistics operations and enhance customer satisfaction.
Wakeo collaborates with global freight forwarders, shippers, and third-party logistics providers, empowering them with transparency and control over global transport flows. Its services are used in industries like manufacturing, retail, aerospace, and pharmaceuticals.
The Wakeo logo reflects the company’s tech-driven, forward-thinking identity. While the brand has maintained a consistent visual language since its inception, the current logo represents a more refined and modern evolution that aligns with its status as a trusted logistics technology partner. It combines a sleek icon with a bold wordmark, offering both memorability and versatility.
The Wakeo logo is a combination mark, consisting of a distinctive icon above a bold, lowercase wordmark. This format allows for flexible branding across multiple media—whether in full format or as a stand-alone icon for mobile apps, social media, or dashboards.
The icon resembles a stylized "W", crafted with two diagonal pill-shaped bars and a circular dot, which adds dynamism and uniqueness. Visually, it echoes themes of motion, tracking, and coordination, key elements in logistics. The gradient applied to the bars—from cyan to a deeper blue—suggests data flow, connectivity, and progress.
The dot may also imply real-time pinpointing or a geolocation marker, aligning with the brand’s value proposition around shipment tracking and predictive visibility.
The wordmark features a clean, rounded sans-serif typeface in all lowercase. This design choice gives the brand a modern, accessible, and tech-friendly feel. The letterforms are thick and uniform, contributing to strong legibility at all sizes—an important consideration for SaaS platforms.
The rounded shapes convey friendliness and reliability, while the absence of any sharp angles suggests seamless operations—exactly what logistics and supply chain clients are seeking.
The Wakeo logo makes excellent use of a cool gradient palette, transitioning from turquoise to deep blue in the icon. These colors are often associated with technology, trust, innovation, and efficiency. The wordmark itself is rendered in a dark teal, which contrasts well with the brighter icon while maintaining a cohesive look.
This color pairing not only creates visual interest but also represents Wakeo’s blend of technological sophistication and logistical dependability.
The vertical stacking of the icon and the wordmark creates a balanced and centered layout, ideal for digital and print applications. The simplicity of the icon ensures instant brand recognition, especially in mobile contexts where the full wordmark may not always be visible.
The icon’s clean geometry and smooth gradients communicate precision and clarity, key traits for a company focused on real-time data and analytics.
Wakeo positions itself at the intersection of logistics and predictive intelligence. Its visual identity, led by this sleek and minimalist logo, supports its brand message of clarity, control, and foresight. The emphasis on geometric simplicity and digital-forward aesthetics reinforces Wakeo’s reputation as a modern, data-centric logistics partner.
The gradient-infused “W” symbol feels both futuristic and kinetic—qualities that mirror the brand’s focus on tracking and global movement. Overall, the logo signals professionalism, innovation, and customer-centric technology.
The Wakeo logo is available for free download in high-quality vector formats such as SVG, PDF, AI, and also as a transparent PNG on logowik.com. These formats are ideal for branding use across digital platforms, printed materials, presentations, and promotional content.
