WeWork is a company that provides flexible office space and coworking services. It was founded in 2010 by Adam Neumann and Miguel McKelvey in New York City. WeWork's business model revolves around leasing office space, renovating it into trendy, shared work environments, and subletting it to individuals or companies on flexible terms.
Initially, WeWork primarily targeted startups and freelancers who sought a collaborative work atmosphere and a sense of community. However, the company quickly expanded its reach to cater to larger corporations and established businesses as well. WeWork's spaces often offer amenities such as conference rooms, networking events, and communal areas, fostering a sense of community and facilitating professional interactions among its members.
WeWork experienced significant growth and expansion in its early years, with numerous locations opening worldwide. The company also ventured into other business ventures, including WeLive (a co-living concept) and WeGrow (an education initiative). WeWork attracted substantial investment and was valued at tens of billions of dollars at its peak.
However, WeWork faced significant challenges and controversies in recent years. In 2019, the company's planned initial public offering (IPO) was ultimately canceled due to concerns over its financials, corporate governance, and the leadership style of its co-founder, Adam Neumann. These issues brought attention to WeWork's significant losses and raised questions about the sustainability of its business model.
Following the failed IPO, WeWork underwent significant restructuring and leadership changes. SoftBank, a major investor in WeWork, took over control of the company and provided additional financial support. Adam Neumann stepped down as CEO, and Sandeep Mathrani was appointed as the new CEO to lead the company's turnaround efforts.
Since then, WeWork has focused on improving its financial performance, cutting costs, and streamlining its operations. The COVID-19 pandemic further impacted WeWork's business, as remote work became more prevalent and many companies reduced their office space requirements. However, the company has adapted by introducing new offerings, such as flexible membership plans and enhanced safety measures, to meet the evolving needs of its customers.