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Ziflow is a cloud-based online proofing platform designed to streamline the review and approval process of creative content. The company was founded in 2017 by Anthony Welgemoed and Matthias Blume, two veterans in the creative tech industry who previously co-founded ProofHQ (acquired by Workfront and later Adobe). Ziflow was created to fill the need for a more advanced, intuitive, and scalable solution for creative teams to manage feedback and version control on visual content.
Ziflow’s platform is widely used by marketing agencies, in-house creative teams, and enterprises that require robust review workflows and collaboration tools. It supports all major file types, integrates with numerous third-party applications like Adobe Creative Cloud, and helps eliminate bottlenecks in the content lifecycle.
Since its inception, Ziflow has maintained a sleek and modern visual identity that resonates with digital-first audiences. The current logo reflects the brand’s evolution toward a more vibrant and recognizable identity, emphasizing speed, creativity, and digital agility.
The logo has not undergone drastic redesigns but has been refined to enhance clarity and impact across digital environments. The clean sans-serif typography and the unique, colorful icon make it versatile and memorable, supporting the brand's mission to simplify creative collaboration.
The icon positioned to the left of the logotype resembles the letter "Z", stylized with three parallel lines that form a horizontal gradient. This design choice is not just a letter abstraction but also a visual metaphor for workflow stages, progression, and smooth transitions, aligning with Ziflow’s core functionality in managing and streamlining creative processes.
The lines are rounded at the edges, giving the icon a soft, modern, and friendly feel. The gradient — moving from blue to purple to pink — suggests creativity, energy, and dynamism, values central to creative professionals and teams who use the platform.
The wordmark uses a bold, geometric sans-serif font in a deep navy blue. This choice communicates professionalism, reliability, and clarity, which are critical traits for enterprise-grade software. The lowercase lettering adds a modern and approachable tone, avoiding the stiffness of all-caps branding and instead inviting user engagement.
The standout feature in the typography is the dot of the “i”, which subtly aligns with the round elements of the icon, adding to the logo's visual harmony and brand cohesiveness.
Ziflow uses a vibrant gradient spectrum for its icon: transitioning from blue to pink. These hues convey:
Blue: Trust, logic, and dependability.
Purple: Creativity, innovation, and vision.
Pink: Approachability, passion, and vibrancy.
Combined with the deep navy blue wordmark, the logo balances playfulness and professionalism — a smart move for a brand operating in the creative and tech industries simultaneously.
The Ziflow logo is a combination mark, effectively integrating a distinct symbol with a clean wordmark. This format provides maximum flexibility for brand applications — from app icons and website headers to marketing materials and merchandise.
Its design is minimalist and scalable, ensuring it looks great at any size and across various platforms. This makes it ideal for digital environments, especially SaaS products, where simplicity and recognition are paramount.
Ziflow’s logo is a strong representation of its mission: to streamline creative review workflows with speed and clarity. The combination of a futuristic icon and grounded typography makes it both expressive and trustworthy. The gradient color palette appeals to modern creatives, while the clean structure ensures professionalism — a perfect blend for a platform that lives at the intersection of creativity and productivity.
For anyone interested in brand design in the SaaS or creative tech space, the Ziflow logo stands out as a compelling example of how to balance visual flair with business credibility.
The Ziflow logo is available for free download in vector formats including SVG, PDF, AI, and transparent PNG on logowik.com.
