88 Rising is a mass media company founded by Sean Miyashiro, it is based in New York City. The company focuses on creating and distributing Asian American-centered content, specifically in the music and entertainment industry. The company is known for representing, developing and promoting Asian music acts in the global market with a particular focus on Asian-American and East Asian acts. The company's name, 88 Rising, references the Chinese lucky number "eight," which is considered to be a lucky number in Chinese culture, and is also a metaphor for rising to the top.
88 Rising has a roster of artists that includes Japanese rapper, Rich Brian, Indonesian singer NIKI, Chinese singer-songwriter, Joji, and many others. The company has produced a number of music videos, commercials, concerts, and other music-related events, and has a YouTube channel featuring original programming and live-stream events. It also runs a record label, 88rising Records, which is distributed by Interscope Records.
In addition to music, 88 Rising has also ventured into other areas such as fashion and food, it has a fashion line, Head in the Clouds, and the brand has a retail store in New York City. 88rising also has a media arm, 88rising Media, which produces digital and television content such as web series and documentaries, and it has launched a variety of digital platforms and social media channels, such as YouTube, Instagram, TikTok, and Spotify, that allow it to build its audience and promote its artists and content.