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ActiveCollab is a powerful project management and team collaboration software developed to streamline workflows, boost productivity, and enhance team communication. The platform was launched in 2007 by A51, a company based in Novi Sad, Serbia. Over the years, ActiveCollab has evolved from an open-source project into a full-featured SaaS product used by businesses around the globe. Its core focus is to offer tools for task management, time tracking, budgeting, and team collaboration — all within one cohesive system.
The ActiveCollab logo has undergone several redesigns since its inception, reflecting the brand’s journey from a startup to a mature, modern productivity platform. Earlier versions of the logo were more straightforward and minimal, with a focus on textual representation. The latest redesign embraces a more abstract and symbolic style, aligning with contemporary branding trends that emphasize flexibility, innovation, and visual uniqueness.
The current ActiveCollab logo features a distinct combination of an abstract icon and a modern sans-serif wordmark.
The icon on the left is a monogram-style symbol that cleverly integrates the letters "A" and "C", representing ActiveCollab. The design uses a looping, ribbon-like structure that conveys fluidity, collaboration, and interconnectedness. The overall structure can be interpreted as a stylized checkmark embedded within the "A", symbolizing task completion and productivity — two core values of the brand.
This icon is dynamic and scalable, making it effective for use across digital platforms, apps, and promotional materials. It also allows for standalone usage, where the brand can be recognized without the full wordmark.
The wordmark uses a clean, rounded, sans-serif font. Its geometric nature projects modernity, clarity, and openness — key themes for any productivity and collaboration tool. The purple color reinforces these themes while adding a sense of creativity and innovation.
The logo’s vibrant purple hue is both bold and distinctive. Purple often symbolizes creativity, wisdom, and ambition, which aligns with ActiveCollab’s mission to empower teams to work smarter, not harder. It also sets the brand apart in a sea of productivity tools that often lean on blues and greens for trust and growth.
This logo is a combination mark, meaning it includes both a symbol and a logotype. This format is highly versatile and ideal for digital branding, as it allows the brand to adapt the logo usage depending on context. The style is modern, clean, and minimal, perfectly suited for tech and SaaS industries.
The smooth curves and symmetrical shapes give the logo a balanced and harmonious feel, reinforcing the platform’s role in bringing structure and clarity to team collaboration.
The ActiveCollab logo is a well-executed example of modern branding for a digital tool. It encapsulates the essence of collaboration, task management, and productivity through a unique and visually appealing design. The combination of abstract symbolism and clean typography ensures both brand recognition and adaptability.
For designers and businesses looking to analyze effective logo design within the SaaS space, ActiveCollab provides a strong case study in combining brand identity with visual functionality.
The ActiveCollab logo can be downloaded for free in vector formats such as SVG, PDF, AI, and transparent PNG from logowik.com.
