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The Ad Council is a nonprofit organization that creates, produces, and distributes public service advertisements (PSAs) on behalf of various causes and issues. The organization was founded in 1942 and is based in New York City. The Ad Council's mission is to use the power of communications to drive positive change and improve the lives of all Americans. It does this by working with organizations across the country to develop and distribute PSAs on a variety of issues, including public health, education, the environment, and civil rights. These PSAs are distributed to media outlets nationwide, reaching millions of Americans through television, radio, print, and digital platforms.
The Ad Council's campaigns are created pro bono by some of the leading advertising agencies in the country. The organization partners with various government agencies, non-profits, and corporations to ensure the broadest possible reach and impact for its campaigns. Some well-known Ad Council campaigns include "Smokey Bear" "Friends Don't Let Friends Drive Drunk" and "Just Say No" anti-drug campaign.
The Ad Council is governed by a board of directors, which is composed of leaders from the advertising, media, and marketing industries, as well as representatives from the government and nonprofit sectors. The organization operates with a combination of funding from the Federal government and private-sector support.
