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AdChoices is a program created by the Digital Advertising Alliance (DAA) to provide users with more control over the ads they see online. AdChoices is a symbol that appears on online ads that have been tailored to a user's interests based on their online activity.
The AdChoices program allows users to opt-out of targeted advertising, which is when ads are personalized based on a user's browsing history or other online activity. By clicking on the AdChoices icon, users can access a page that explains how targeted advertising works and provides options for controlling the ads they see.
Users can choose to opt-out of targeted advertising from specific companies, or they can opt-out of all personalized ads. Once a user has opted-out, they will still see ads online, but these ads will not be based on their browsing history or other online activity.
The AdChoices program is designed to give users more transparency and control over their online advertising experience. By providing users with clear information and easy-to-use tools, the program aims to create a more user-friendly online advertising ecosystem that respects users' privacy and preferences.
