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App store badges are graphical images used to promote mobile applications and their availability on various app stores such as the Apple App Store or Google Play Store. These badges typically include the app store logo along with a message indicating that the app is available for download on that particular store.
App store badges can be used in a variety of ways, including on websites, social media, email signatures, and within the app itself. They are designed to encourage users to download the app by providing an easy way to access it directly from the app store.
The use of app store badges can help increase the visibility of an app and make it more discoverable to potential users. By prominently displaying the badges on promotional materials, developers can generate more downloads and increase their app's popularity.
It is important to note that app store badges should only be used to promote an app that is actually available for download on the corresponding app store. Any misleading use of app store badges can result in the app being removed from the app store and potentially harm the reputation of the developer.