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The Benetton Group is a multinational fashion company based in Italy. It was founded in 1965 by the Benetton siblings and is best known for its United Colors of Benetton brand. The company has a presence in over 120 countries and offers a range of products, including clothing, accessories, and fragrances.
In addition to its fashion business, the Benetton Group is also known for its socially and politically conscious advertising campaigns, which have tackled issues such as AIDS, immigration, and death penalty.
Over the years, the Benetton Group has expanded its brand portfolio to include other well-known fashion labels, such as Sisley and Playlife. The company is also involved in various sustainability initiatives and is committed to reducing its environmental impact through its operations and supply chain.
In conclusion, the Benetton Group is a major player in the global fashion industry and continues to be recognized for its innovative and socially responsible approach to business.
