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Birdview PSA is a professional services automation (PSA) platform that offers an all-in-one solution for project planning, resource management, time tracking, budgeting, and reporting. The platform is designed to support service organizations across various industries in improving visibility, operational efficiency, and profitability.
Birdview PSA is part of the Easy Software family and is known for combining powerful features with a user-friendly interface. The brand’s philosophy emphasizes clarity, collaboration, and control—qualities that are also reflected in its visual identity and logo design.
The Birdview PSA logo is a modern, vibrant, and highly memorable design that combines simplicity with strong symbolism. It consists of a symbol (logomark) and a custom wordmark, creating a cohesive and versatile brand identity.
The logomark is a minimalist yet clever representation of a bird. Designed using geometric shapes, it forms:
A bird’s head and eye, represented by a rounded rectangle with a circular dot.
A stylized wing or beak, using a darker purple triangle or angular shape, giving a sense of motion or sharp insight.
This abstract bird figure is symbolic of perspective, agility, and overview—all key aspects of project and resource management. The name Birdview itself implies a high-level strategic view of operations, and the icon perfectly complements that idea.
The simplicity of the bird design ensures it is easily recognizable and scalable, making it effective across digital and print applications.
The wordmark features a modern, sans-serif font with geometric and rounded characteristics. The clean lines and consistent stroke weight make it visually balanced and easy to read.
Notably:
The rounded forms in letters like “b”, “d”, and “e” add friendliness and approachability.
The sharp vertex of the “w” balances the softer characters, subtly reflecting precision and control.
The typography feels professional and polished while remaining accessible, which aligns with Birdview PSA’s goal of simplifying complex project management tasks.
The primary color used is a vibrant violet-purple, a color often associated with creativity, innovation, and transformation. In the tech and SaaS landscape, purple distinguishes Birdview from more conventional brands that often use blue or gray.
This color:
Evokes imagination and forward-thinking.
Stands out well on digital platforms.
Adds a modern and dynamic flair to the overall identity.
The use of two shades (lighter for the body and darker for the wing or tail of the bird) adds depth and contrast without cluttering the design.
The Birdview PSA logo is a combination mark, meaning it integrates both an icon and a wordmark. This format is ideal for growing SaaS brands as it allows flexibility—using the icon alone in small spaces (like app icons or favicons) while still having the full logo for broader applications.
The strength of the icon ensures brand recognizability even without the accompanying text.
The entire brand identity is built around the metaphor of “bird’s eye view”—having the vision to oversee projects from a strategic height. The logo captures this message through both the name and the bird icon, symbolizing insight, clarity, and proactive control.
The modern aesthetic, combined with friendly shapes and a bold color palette, positions Birdview PSA as both a reliable and forward-thinking solution for project-based businesses.
Birdview PSA underwent a major brand refresh when transitioning from its former identity under the Easy Software umbrella. The rebranding introduced this modern, vibrant logo that better communicates the brand’s purpose and value proposition in the competitive PSA market. The current logo reflects a shift towards a more global, digitally agile identity.
The Birdview PSA logo is a strong representation of a modern SaaS brand. With its sleek iconography, fresh typography, and vibrant color scheme, it effectively conveys the brand’s core values: perspective, control, and innovation. The clever use of the bird symbol and the thoughtful design choices position Birdview PSA as a reliable and visionary player in the professional services automation space.
Vector formats of the Birdview PSA logo, including SVG, PDF, AI, and transparent PNG, are available for free download on logowik.com.
