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Chermayeff & Geismar & Haviv is a design firm based in New York City, United States. It was founded in 1957 by Ivan Chermayeff, Tom Geismar, and Robert Brownjohn, and is currently led by partner and president Sagi Haviv. The firm is known for its work in brand identity, graphic design, and branding strategy, and has created iconic designs for a range of clients, including the NBC peacock, the Chase Bank logo, and the Smithsonian Institution logo. Chermayeff & Geismar & Haviv has been recognized for its contributions to the field of design, and its work is included in the permanent collections of museums around the world, including the Museum of Modern Art in New York City and the Victoria and Albert Museum in London.
